| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | Holier than thou : an exploration of the green side of materialism |
| Autor/-in: | Furchheim, Pia Jahn, Steffen Zanger, Cornelia |
| et. al: | No |
| Angaben zur Konferenz: | 3rd Annual Conference for Positive Marketing, New York, USA 3-4 April 2014 |
| Erscheinungsdatum: | 2014 |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| Zusammenfassung: | Materialism, often viewed as a dark side variable of consumer behavior, typically is considered to be at odds with sustainable consumption. We propose a mechanism that reconciles green consumption and materialism. In two studies we demonstrate the importance of perceived scarcity of personality traits in green product choice. That is, materialists that perceive “green personality traits” to be scarce showed a stronger preference towards green products. Hence, choosing a green product over a non-green product may create an emotional state of feeling “holier than thou” and, thus, helps to positively differentiate from others. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/17671 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Furchheim, P., Jahn, S., & Zanger, C. (2014). Holier than thou : an exploration of the green side of materialism. 3rd Annual Conference for Positive Marketing, New York, USA 3-4 April 2014.
Furchheim, P., Jahn, S. and Zanger, C. (2014) ‘Holier than thou : an exploration of the green side of materialism’, in 3rd Annual Conference for Positive Marketing, New York, USA 3-4 April 2014.
P. Furchheim, S. Jahn, and C. Zanger, “Holier than thou : an exploration of the green side of materialism,” in 3rd Annual Conference for Positive Marketing, New York, USA 3-4 April 2014, 2014.
FURCHHEIM, Pia, Steffen JAHN und Cornelia ZANGER, 2014. Holier than thou : an exploration of the green side of materialism. In: 3rd Annual Conference for Positive Marketing, New York, USA 3-4 April 2014. Conference paper. 2014
Furchheim, Pia, Steffen Jahn, and Cornelia Zanger. 2014. “Holier than Thou : An Exploration of the Green Side of Materialism.” Conference paper. In 3rd Annual Conference for Positive Marketing, New York, USA 3-4 April 2014.
Furchheim, Pia, et al. “Holier than Thou : An Exploration of the Green Side of Materialism.” 3rd Annual Conference for Positive Marketing, New York, USA 3-4 April 2014, 2014.
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