Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Hallier Willi, Christine | - |
| dc.contributor.author | Melewar, T.C. | - |
| dc.date.accessioned | 2019-01-29T17:53:35Z | - |
| dc.date.available | 2019-01-29T17:53:35Z | - |
| dc.date.issued | 2012 | - |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/14762 | - |
| dc.language.iso | en | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | Corporate image formation in virtual communities : a mixed-method approach | de_CH |
| dc.type | Konferenz: Paper | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| zhaw.conference.details | 17th International Conference on Corporate and Marketing Communications, Rennes, 19-21 April 2012 | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.publication.review | Peer review (Abstract) | de_CH |
| zhaw.title.proceedings | Proceedings of the 17th International Conference on Corporate and Marketing Communications | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Hallier Willi, C., & Melewar, T. C. (2012). Corporate image formation in virtual communities : a mixed-method approach. Proceedings of the 17th International Conference on Corporate and Marketing Communications.
Hallier Willi, C. and Melewar, T.C. (2012) ‘Corporate image formation in virtual communities : a mixed-method approach’, in Proceedings of the 17th International Conference on Corporate and Marketing Communications.
C. Hallier Willi and T. C. Melewar, “Corporate image formation in virtual communities : a mixed-method approach,” in Proceedings of the 17th International Conference on Corporate and Marketing Communications, 2012.
HALLIER WILLI, Christine und T.C. MELEWAR, 2012. Corporate image formation in virtual communities : a mixed-method approach. In: Proceedings of the 17th International Conference on Corporate and Marketing Communications. Conference paper. 2012
Hallier Willi, Christine, and T.C. Melewar. 2012. “Corporate Image Formation in Virtual Communities : A Mixed-Method Approach.” Conference paper. In Proceedings of the 17th International Conference on Corporate and Marketing Communications.
Hallier Willi, Christine, and T. C. Melewar. “Corporate Image Formation in Virtual Communities : A Mixed-Method Approach.” Proceedings of the 17th International Conference on Corporate and Marketing Communications, 2012.
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