| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study |
| Autor/-in: | Bissig, Patrick Hüttermann, Marcel Hannich, Frank Hari, Jürg J. |
| Angaben zur Konferenz: | 24th European Association for Sport Management Conference (EASM), Warsaw, Poland, 7-10 September 2016 |
| Erscheinungsdatum: | 2016 |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 658.8: Marketingmanagement 700: Künste und Unterhaltung |
| Zusammenfassung: | The repertory grid technique is increasingly popular in marketing. The technique allows for deep insights and modern software illustrates these using attractive computer images. Yet, it has not been used in sport management so far. The aim of this research is to test the method for brand image of a professional football club and to analyse if valuable managerial implications can be derived. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12806 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Bissig, P., Hüttermann, M., Hannich, F., & Hari, J. J. (2016). Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study. 24th European Association for Sport Management Conference (EASM), Warsaw, Poland, 7-10 September 2016.
Bissig, P. et al. (2016) ‘Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study’, in 24th European Association for Sport Management Conference (EASM), Warsaw, Poland, 7-10 September 2016.
P. Bissig, M. Hüttermann, F. Hannich, and J. J. Hari, “Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study,” in 24th European Association for Sport Management Conference (EASM), Warsaw, Poland, 7-10 September 2016, 2016.
BISSIG, Patrick, Marcel HÜTTERMANN, Frank HANNICH und Jürg J. HARI, 2016. Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study. In: 24th European Association for Sport Management Conference (EASM), Warsaw, Poland, 7-10 September 2016. Conference paper. 2016
Bissig, Patrick, Marcel Hüttermann, Frank Hannich, and Jürg J. Hari. 2016. “Brand Analysis in Sports Using Repertory Grid Technique : Grasshopper Club Zurich as a Case Study.” Conference paper. In 24th European Association for Sport Management Conference (EASM), Warsaw, Poland, 7-10 September 2016.
Bissig, Patrick, et al. “Brand Analysis in Sports Using Repertory Grid Technique : Grasshopper Club Zurich as a Case Study.” 24th European Association for Sport Management Conference (EASM), Warsaw, Poland, 7-10 September 2016, 2016.
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