| Publikationstyp: | Beitrag in wissenschaftlicher Zeitschrift |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | A stakeholder perspective for analyzing market relationships |
| Autor/-in: | Polonsky, Michael Schuppisser, Stefan Beldona, Srikanth |
| DOI: | 10.1023/A:1014091926179 |
| Erschienen in: | Journal of Market-focused Management |
| Band(Heft): | 5 |
| Heft: | 2 |
| Seite(n): | 109 |
| Seiten bis: | 126 |
| Erscheinungsdatum: | 2002 |
| Verlag / Hrsg. Institution: | Kluwer |
| ISSN: | 1382-3019 |
| Sprache: | Englisch |
| Schlagwörter: | Stakeholder management; Relationship management |
| Fachgebiet (DDC): | 658.4: Leitendes Management |
| Zusammenfassung: | This paper proposes a framework that enables the application of stakeholder theory to the analysis of marketing relationships. By distinguishing between different types of stakeholder relationships, stretching from the positive to the negative side of relationships (i.e. the ladder of stakeholder loyalty), and describing the various relational factors (i.e. relationship orientation, trust, communication, learning, power, reciprocity and commitment) that shape a specific relationship, the proposed framework enables marketers to analyze their firm's diverse relationships. The paper provides a meaningful starting point for developing strategies to change the type of relationship with a specific stakeholder. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12797 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institute for Organizational Viability (IOV) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Polonsky, M., Schuppisser, S., & Beldona, S. (2002). A stakeholder perspective for analyzing market relationships. Journal of Market-Focused Management, 5(2), 109–126. https://doi.org/10.1023/A:1014091926179
Polonsky, M., Schuppisser, S. and Beldona, S. (2002) ‘A stakeholder perspective for analyzing market relationships’, Journal of Market-focused Management, 5(2), pp. 109–126. Available at: https://doi.org/10.1023/A:1014091926179.
M. Polonsky, S. Schuppisser, and S. Beldona, “A stakeholder perspective for analyzing market relationships,” Journal of Market-focused Management, vol. 5, no. 2, pp. 109–126, 2002, doi: 10.1023/A:1014091926179.
POLONSKY, Michael, Stefan SCHUPPISSER und Srikanth BELDONA, 2002. A stakeholder perspective for analyzing market relationships. Journal of Market-focused Management. 2002. Bd. 5, Nr. 2, S. 109–126. DOI 10.1023/A:1014091926179
Polonsky, Michael, Stefan Schuppisser, and Srikanth Beldona. 2002. “A Stakeholder Perspective for Analyzing Market Relationships.” Journal of Market-Focused Management 5 (2): 109–26. https://doi.org/10.1023/A:1014091926179.
Polonsky, Michael, et al. “A Stakeholder Perspective for Analyzing Market Relationships.” Journal of Market-Focused Management, vol. 5, no. 2, 2002, pp. 109–26, https://doi.org/10.1023/A:1014091926179.
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