| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | Touchpoint management for virtual products : making the intangible tangible by means of physical presences |
| Autor/-in: | Mandl, Teresa Valerie Miesler, Linda |
| Angaben zur Konferenz: | Conference of the Int. Academy of Business & Economics, Las Vegas, USA, 14 October 2012 |
| Erscheinungsdatum: | 2012 |
| Sprache: | Englisch |
| Schlagwörter: | Consumer Behaviour; Products; Consumer Touchpoints |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| Zusammenfassung: | During the consumer journey, consumers experience a company through various touchpoints, ranging from traditional points of contact such as the point of sale and call-center to online touchpoints such as company websites and Social Media (Spengler, Wirth, and Sigrist, 2010). This paper deals with the increasing importance of a certain touchpoint type, physical presences, for the success of virtual products. Physical presences in this context can be architectural, such as (retail) shops including their interior and people or they can be physical products that are directly associated to the virtual product. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/11461 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | Life Sciences und Facility Management School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) Institut für Umwelt und Natürliche Ressourcen (IUNR) |
| Enthalten in den Sammlungen: | Publikationen Life Sciences und Facility Management |
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Mandl, T. V., & Miesler, L. (2012). Touchpoint management for virtual products : making the intangible tangible by means of physical presences. Conference of the Int. Academy of Business & Economics, Las Vegas, USA, 14 October 2012.
Mandl, T.V. and Miesler, L. (2012) ‘Touchpoint management for virtual products : making the intangible tangible by means of physical presences’, in Conference of the Int. Academy of Business & Economics, Las Vegas, USA, 14 October 2012.
T. V. Mandl and L. Miesler, “Touchpoint management for virtual products : making the intangible tangible by means of physical presences,” in Conference of the Int. Academy of Business & Economics, Las Vegas, USA, 14 October 2012, 2012.
MANDL, Teresa Valerie und Linda MIESLER, 2012. Touchpoint management for virtual products : making the intangible tangible by means of physical presences. In: Conference of the Int. Academy of Business & Economics, Las Vegas, USA, 14 October 2012. Conference paper. 2012
Mandl, Teresa Valerie, and Linda Miesler. 2012. “Touchpoint Management for Virtual Products : Making the Intangible Tangible by Means of Physical Presences.” Conference paper. In Conference of the Int. Academy of Business & Economics, Las Vegas, USA, 14 October 2012.
Mandl, Teresa Valerie, and Linda Miesler. “Touchpoint Management for Virtual Products : Making the Intangible Tangible by Means of Physical Presences.” Conference of the Int. Academy of Business & Economics, Las Vegas, USA, 14 October 2012, 2012.
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