Please use this identifier to cite or link to this item:
https://doi.org/10.21256/zhaw-963| Publication type: | Working paper – expertise – study |
| Title: | Swiss CRM 2014: Einsatz und Trends in Schweizer Unternehmen |
| Authors: | Hannich, Frank Rüeger, Brian Scherrer, Corinne Gehring, Bettina Seiler, Roger Müller, Steffen Hüttermann, Marcel Kübler, David Lucien Stadelmann, Martin |
| DOI: | 10.21256/zhaw-963 |
| Issue Date: | 2014 |
| Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| Publisher / Ed. Institution: | Winterthur |
| Language: | German |
| Subject (DDC): | 650: Management |
| Abstract: | Die Swiss CRM Studie 2014 befasst sich mit dem Schwerpunktthema kooperatives CRM. Auch dieses Jahr umfasst die Studie den Status Quo sowie die Trends des CRM in der Schweiz. |
| Further description: | Studie |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/963 |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ZHAW_IMM_Studie_Swiss_CRM_2014.pdf | 2.61 MB | Adobe PDF |  View/Open |
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