| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Global approaches to the service business in manufacturing companies |
| Authors: | Kucza, Gunther Gebauer, Heiko |
| DOI: | 10.1108/08858621111162271 |
| Published in: | Journal of Business & Industrial Marketing |
| Volume(Issue): | 26 |
| Issue: | 7 |
| Page(s): | 472 |
| Pages to: | 483 |
| Issue Date: | 2011 |
| Publisher / Ed. Institution: | Emerald |
| ISSN: | 0885-8624 |
| Language: | English |
| Subjects: | Global organizational structure; Service business; Manufacturing companies; Service offerings; Internationalization of services; International business; Service industries |
| Subject (DDC): | 658: General Management |
| Abstract: | Purpose: The article aims to investigate how product manufacturing firms can configure their global service approach. Design/methodology/approach: A qualitative, multi-case research design was employed. Findings: The following four global service approaches could be identified: integrated and ethnocentric; integrated and polycentric; separated and polycentric; and separated and geocentric. Research limitations/implications: The research findings are limited in generalizability because of the qualitative research approach. Practical implications: Exploring global forms of and supply chain configurations for services supports the efforts of manufacturing firms in developing new service-based and relationship-based value propositions. Originality/value: The study contributes to the debate on integrating versus separating the service organization. It offers a complementary explanation on integrating and separating the service business, through a differentiation into central and local (market) organizations. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/9353 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Appears in collections: | Publikationen School of Management and Law |
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Kucza, G., & Gebauer, H. (2011). Global approaches to the service business in manufacturing companies. Journal of Business & Industrial Marketing, 26(7), 472–483. https://doi.org/10.1108/08858621111162271
Kucza, G. and Gebauer, H. (2011) ‘Global approaches to the service business in manufacturing companies’, Journal of Business & Industrial Marketing, 26(7), pp. 472–483. Available at: https://doi.org/10.1108/08858621111162271.
G. Kucza and H. Gebauer, “Global approaches to the service business in manufacturing companies,” Journal of Business & Industrial Marketing, vol. 26, no. 7, pp. 472–483, 2011, doi: 10.1108/08858621111162271.
KUCZA, Gunther und Heiko GEBAUER, 2011. Global approaches to the service business in manufacturing companies. Journal of Business & Industrial Marketing. 2011. Bd. 26, Nr. 7, S. 472–483. DOI 10.1108/08858621111162271
Kucza, Gunther, and Heiko Gebauer. 2011. “Global Approaches to the Service Business in Manufacturing Companies.” Journal of Business & Industrial Marketing 26 (7): 472–83. https://doi.org/10.1108/08858621111162271.
Kucza, Gunther, and Heiko Gebauer. “Global Approaches to the Service Business in Manufacturing Companies.” Journal of Business & Industrial Marketing, vol. 26, no. 7, 2011, pp. 472–83, https://doi.org/10.1108/08858621111162271.
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