| Publikationstyp: | Beitrag in wissenschaftlicher Zeitschrift |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | Value marketing through corporate reputation : an empirical investigation of Thai hospitals |
| Autor/-in: | Srivoravilai, Nopporn Melewar, T. C. Liu, Martin J. Yannopoulou, Natalia |
| DOI: | 10.1080/0267257X.2011.545676 |
| Erschienen in: | Journal of Marketing Management |
| Band(Heft): | 27 |
| Heft: | 3-4 |
| Seite(n): | 243 |
| Seiten bis: | 268 |
| Erscheinungsdatum: | 2011 |
| Verlag / Hrsg. Institution: | Routledge |
| ISSN: | 0267-257X 1472-1376 |
| Sprache: | Englisch |
| Schlagwörter: | Value marketing; Corporate reputation; Health industry; Institutional theory; Impression management; Thailand |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| Zusammenfassung: | This study examines the value proposition through corporate reputation, as corporate reputation best communicates to consumers and the public the company's value orientation. The research setting for the study was the Thai private hospital industry. A quantitative methodology was employed, using Confirmatory Factor Analysis (CFA) to purify our measurement items and then using regression analysis to test our hypothesis. A model of corporate reputation is proposed, based primarily on a combination of institutional theory, impression management theory, and signalling theory. The study contrasts with most previous studies on this subject, which employ a single approach in researching corporate reputation. Lastly, it explores the implications of corporate reputation with regards to value offering for practitioners and policy makers. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/9338 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Srivoravilai, N., Melewar, T. C., Liu, M. J., & Yannopoulou, N. (2011). Value marketing through corporate reputation : an empirical investigation of Thai hospitals. Journal of Marketing Management, 27(3-4), 243–268. https://doi.org/10.1080/0267257X.2011.545676
Srivoravilai, N. et al. (2011) ‘Value marketing through corporate reputation : an empirical investigation of Thai hospitals’, Journal of Marketing Management, 27(3-4), pp. 243–268. Available at: https://doi.org/10.1080/0267257X.2011.545676.
N. Srivoravilai, T. C. Melewar, M. J. Liu, and N. Yannopoulou, “Value marketing through corporate reputation : an empirical investigation of Thai hospitals,” Journal of Marketing Management, vol. 27, no. 3-4, pp. 243–268, 2011, doi: 10.1080/0267257X.2011.545676.
SRIVORAVILAI, Nopporn, T. C. MELEWAR, Martin J. LIU und Natalia YANNOPOULOU, 2011. Value marketing through corporate reputation : an empirical investigation of Thai hospitals. Journal of Marketing Management. 2011. Bd. 27, Nr. 3-4, S. 243–268. DOI 10.1080/0267257X.2011.545676
Srivoravilai, Nopporn, T. C. Melewar, Martin J. Liu, and Natalia Yannopoulou. 2011. “Value Marketing through Corporate Reputation : An Empirical Investigation of Thai Hospitals.” Journal of Marketing Management 27 (3-4): 243–68. https://doi.org/10.1080/0267257X.2011.545676.
Srivoravilai, Nopporn, et al. “Value Marketing through Corporate Reputation : An Empirical Investigation of Thai Hospitals.” Journal of Marketing Management, vol. 27, no. 3-4, 2011, pp. 243–68, https://doi.org/10.1080/0267257X.2011.545676.
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