Bitte benutzen Sie diese Kennung, um auf die Ressource zu verweisen:
https://doi.org/10.21256/zhaw-2051| Publikationstyp: | Beitrag in wissenschaftlicher Zeitschrift |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | Developing business school strategies : a practitioner-oriented conceptualization |
| Autor/-in: | Seelhofer, Daniel |
| DOI: | 10.21256/zhaw-2051 10.18267/j.cebr.141 |
| Erschienen in: | Central European Business Review |
| Band(Heft): | 5 |
| Heft: | 1 |
| Seite(n): | 5 |
| Seiten bis: | 28 |
| Erscheinungsdatum: | 2016 |
| Verlag / Hrsg. Institution: | Oeconomica |
| ISSN: | 1805-4862 1805-4854 |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 330: Wirtschaft 378: Hochschulbildung |
| Zusammenfassung: | This conceptual paper examines the rationale for strategic planning in business schools and outlines an applied strategy development and controlling process that has been in use at a major Swiss business school for several years, contributing to a significant strengthening of the school's strategic position. It explains the strategy hierarchy and the strategy planning cycle, describes how to conduct a consistent strategic situation analysis, and details how to develop and manage a coherent strategy at all levels (normative, strategic, tactical, and operational), including type, nature, and structure of the corresponding documents. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/8553 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | CC BY 4.0: Namensnennung 4.0 International |
| Departement: | School of Management and Law |
| Organisationseinheit: | International Management Institute (IMI) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
| Datei | Beschreibung | Größe | Format | |
|---|---|---|---|---|
| 2016_Seelhofer_Developing_business_school_strategies.pdf | 595.4 kB | Adobe PDF |  Öffnen/Anzeigen |
Zur Langanzeige
Seelhofer, D. (2016). Developing business school strategies : a practitioner-oriented conceptualization. Central European Business Review, 5(1), 5–28. https://doi.org/10.21256/zhaw-2051
Seelhofer, D. (2016) ‘Developing business school strategies : a practitioner-oriented conceptualization’, Central European Business Review, 5(1), pp. 5–28. Available at: https://doi.org/10.21256/zhaw-2051.
D. Seelhofer, “Developing business school strategies : a practitioner-oriented conceptualization,” Central European Business Review, vol. 5, no. 1, pp. 5–28, 2016, doi: 10.21256/zhaw-2051.
SEELHOFER, Daniel, 2016. Developing business school strategies : a practitioner-oriented conceptualization. Central European Business Review. 2016. Bd. 5, Nr. 1, S. 5–28. DOI 10.21256/zhaw-2051
Seelhofer, Daniel. 2016. “Developing Business School Strategies : A Practitioner-Oriented Conceptualization.” Central European Business Review 5 (1): 5–28. https://doi.org/10.21256/zhaw-2051.
Seelhofer, Daniel. “Developing Business School Strategies : A Practitioner-Oriented Conceptualization.” Central European Business Review, vol. 5, no. 1, 2016, pp. 5–28, https://doi.org/10.21256/zhaw-2051.
Alle Ressourcen in diesem Repository sind urheberrechtlich geschützt, soweit nicht anderweitig angezeigt.