Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-2051
Title: Developing business school strategies : a practitioner-oriented conceptualization
Authors : Seelhofer, Daniel
Published in : Central European Business Review
Volume(Issue) : 5
Issue : 1
Pages : 5
Pages to: 28
Publisher / Ed. Institution : University of Economics in Prague
Issue Date: 2016
License (according to publishing contract) : CC BY 4.0: Namensnennung 4.0 International
Type of review: Peer review (Publication)
Language : English
Subject (DDC) : 330: Economics
378: Higher education
Abstract: This conceptual paper examines the rationale for strategic planning in business schools and outlines an applied strategy development and controlling process that has been in use at a major Swiss business school for several years, contributing to a significant strengthening of the school's strategic position. It explains the strategy hierarchy and the strategy planning cycle, describes how to conduct a consistent strategic situation analysis, and details how to develop and manage a coherent strategy at all levels (normative, strategic, tactical, and operational), including type, nature, and structure of the corresponding documents.
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Publication type: Article in scientific Journal
DOI : 10.18267/j.cebr.141
10.21256/zhaw-2051
ISSN: 1805-4854
URI: https://digitalcollection.zhaw.ch/handle/11475/8553
Appears in Collections:Publikationen School of Management and Law

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