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https://doi.org/10.21256/zhaw-2051| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Developing business school strategies : a practitioner-oriented conceptualization |
| Authors: | Seelhofer, Daniel |
| DOI: | 10.21256/zhaw-2051 10.18267/j.cebr.141 |
| Published in: | Central European Business Review |
| Volume(Issue): | 5 |
| Issue: | 1 |
| Page(s): | 5 |
| Pages to: | 28 |
| Issue Date: | 2016 |
| Publisher / Ed. Institution: | Oeconomica |
| ISSN: | 1805-4862 1805-4854 |
| Language: | English |
| Subject (DDC): | 330: Economics 378: Higher education |
| Abstract: | This conceptual paper examines the rationale for strategic planning in business schools and outlines an applied strategy development and controlling process that has been in use at a major Swiss business school for several years, contributing to a significant strengthening of the school's strategic position. It explains the strategy hierarchy and the strategy planning cycle, describes how to conduct a consistent strategic situation analysis, and details how to develop and manage a coherent strategy at all levels (normative, strategic, tactical, and operational), including type, nature, and structure of the corresponding documents. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/8553 |
| Fulltext version: | Published version |
| License (according to publishing contract): | CC BY 4.0: Attribution 4.0 International |
| Departement: | School of Management and Law |
| Organisational Unit: | International Management Institute (IMI) |
| Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2016_Seelhofer_Developing_business_school_strategies.pdf | 595.4 kB | Adobe PDF |  View/Open |
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Seelhofer, D. (2016). Developing business school strategies : a practitioner-oriented conceptualization. Central European Business Review, 5(1), 5–28. https://doi.org/10.21256/zhaw-2051
Seelhofer, D. (2016) ‘Developing business school strategies : a practitioner-oriented conceptualization’, Central European Business Review, 5(1), pp. 5–28. Available at: https://doi.org/10.21256/zhaw-2051.
D. Seelhofer, “Developing business school strategies : a practitioner-oriented conceptualization,” Central European Business Review, vol. 5, no. 1, pp. 5–28, 2016, doi: 10.21256/zhaw-2051.
SEELHOFER, Daniel, 2016. Developing business school strategies : a practitioner-oriented conceptualization. Central European Business Review. 2016. Bd. 5, Nr. 1, S. 5–28. DOI 10.21256/zhaw-2051
Seelhofer, Daniel. 2016. “Developing Business School Strategies : A Practitioner-Oriented Conceptualization.” Central European Business Review 5 (1): 5–28. https://doi.org/10.21256/zhaw-2051.
Seelhofer, Daniel. “Developing Business School Strategies : A Practitioner-Oriented Conceptualization.” Central European Business Review, vol. 5, no. 1, 2016, pp. 5–28, https://doi.org/10.21256/zhaw-2051.
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