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Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: Developing business school strategies : a practitioner-oriented conceptualization
Authors: Seelhofer, Daniel
DOI: 10.21256/zhaw-2051
Published in: Central European Business Review
Volume(Issue): 5
Issue: 1
Pages: 5
Pages to: 28
Issue Date: 2016
Publisher / Ed. Institution: Oeconomica
ISSN: 1805-4862
Language: English
Subject (DDC): 330: Economics
378: Higher education
Abstract: This conceptual paper examines the rationale for strategic planning in business schools and outlines an applied strategy development and controlling process that has been in use at a major Swiss business school for several years, contributing to a significant strengthening of the school's strategic position. It explains the strategy hierarchy and the strategy planning cycle, describes how to conduct a consistent strategic situation analysis, and details how to develop and manage a coherent strategy at all levels (normative, strategic, tactical, and operational), including type, nature, and structure of the corresponding documents.
Fulltext version: Published version
License (according to publishing contract): CC BY 4.0: Attribution 4.0 International
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Appears in Collections:Publikationen School of Management and Law

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