| Publikationstyp: | Beitrag in wissenschaftlicher Zeitschrift |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | Dynamic pricing in subsidized performing arts |
| Autor/-in: | Labaronne, Leticia Slembeck, Tilman |
| DOI: | 10.1002/nvsm.1528 |
| Erschienen in: | International Journal of Nonprofit and Voluntary Sector Marketing |
| Band(Heft): | 20 |
| Heft: | 2 |
| Seite(n): | 122 |
| Seiten bis: | 136 |
| Erscheinungsdatum: | 2015 |
| Verlag / Hrsg. Institution: | Wiley |
| ISSN: | 1465-4520 1479-103X |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 306: Kultur |
| Zusammenfassung: | While current pricing strategies in public theaters are mostly based on static schemes, this paper analyzes the potential of dynamic pricing. Subsidized performing arts organizations face the challenge of selling a fixed capacity (available seats of a venue) to a broad and varied audience. Based on the literature and on empirical evidence from a survey among Swiss theaters, we discuss whether and to what extent yield management and uniform-price auctions—two widespread dynamic pricing mechanisms in the Internet age—can be applied to public theaters in view of the particular goals and targets imposed by their source of funding and by subsidy contracts. Our analysis suggests that although the application of yield management may not be advantageous in the current environment, the introduction of dynamic elements (including auctions) to prevailing pricing strategies can help public theaters respond to temporal demand fluctuations and fill up performances with a varied audience. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/8471 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Zentrum für Arbeitsmärkte, Digitalisierung und Regionalökonomie (CLDR) Zentrum für Kulturmanagement (ZKM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
Es gibt keine Dateien zu dieser Ressource.
Zur Langanzeige
Labaronne, L., & Slembeck, T. (2015). Dynamic pricing in subsidized performing arts. International Journal of Nonprofit and Voluntary Sector Marketing, 20(2), 122–136. https://doi.org/10.1002/nvsm.1528
Labaronne, L. and Slembeck, T. (2015) ‘Dynamic pricing in subsidized performing arts’, International Journal of Nonprofit and Voluntary Sector Marketing, 20(2), pp. 122–136. Available at: https://doi.org/10.1002/nvsm.1528.
L. Labaronne and T. Slembeck, “Dynamic pricing in subsidized performing arts,” International Journal of Nonprofit and Voluntary Sector Marketing, vol. 20, no. 2, pp. 122–136, 2015, doi: 10.1002/nvsm.1528.
LABARONNE, Leticia und Tilman SLEMBECK, 2015. Dynamic pricing in subsidized performing arts. International Journal of Nonprofit and Voluntary Sector Marketing. 2015. Bd. 20, Nr. 2, S. 122–136. DOI 10.1002/nvsm.1528
Labaronne, Leticia, and Tilman Slembeck. 2015. “Dynamic Pricing in Subsidized Performing Arts.” International Journal of Nonprofit and Voluntary Sector Marketing 20 (2): 122–36. https://doi.org/10.1002/nvsm.1528.
Labaronne, Leticia, and Tilman Slembeck. “Dynamic Pricing in Subsidized Performing Arts.” International Journal of Nonprofit and Voluntary Sector Marketing, vol. 20, no. 2, 2015, pp. 122–36, https://doi.org/10.1002/nvsm.1528.
Alle Ressourcen in diesem Repository sind urheberrechtlich geschützt, soweit nicht anderweitig angezeigt.