Title: Content analysis : measuring the success of journalism capacity building
Authors : Spurk, Christoph
Lublinski, Jan
Extent : 8
Publisher / Ed. Institution : Deutsche Welle Akademie
Publisher / Ed. Institution: Bonn
Issue Date: 2014
License (according to publishing contract) : Licence according to publishing contract
Series : Briefing Paper
Series volume: 10
Language : English
Subjects : Content analysis; Journalism; Evaluation; Quality
Subject (DDC) : 070: News media, journalism and publishing
Abstract: Many media development organizations try to improve the content produced by journalists. They do this, for example, using newsroom consultancy, training, mentoring and other approaches. But it is difficult to judge whether the quality of the products put together by the journalists in question truly has improved through intervention. In this paper we describe how quality in reporting could be measured through content analysis. We show that this approach, although somewhat technical, is feasible. It can help projects to become better and more successful. As a suggestion for practitioners in media development we present three options for measuring quality of reporting for monitoring and evaluation purposes.
Departement: Angewandte Linguistik
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Working Paper – Expertise – Study
URI: https://digitalcollection.zhaw.ch/handle/11475/7614
Appears in Collections:Publikationen Angewandte Linguistik

Files in This Item:
There are no files associated with this item.

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.