Publikationstyp: Working Paper – Gutachten – Studie
Titel: Good information is in short supply : Kenyan farmers and their assessment of information on agricultural innovation
Autor/-in: Spurk, Christoph
Schanne, Michael
Mak' Ochieng, Murej
Ugangu, Wilson
Umfang: 50
Erscheinungsdatum: 2013
Verlag / Hrsg. Institution: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Verlag / Hrsg. Institution: Winterthur
Sprache: Englisch
Schlagwörter: Innovation; Communication; Agriculture; Transfer
Fachgebiet (DDC): 630: Landwirtschaft
Zusammenfassung: This research project addressed specifically the information‐seeking behaviour of small scale farming households in Kenya. It focused on how farmers are informed about innovation on new methods of increasing agricultural productivity, which is one of the main challenges for Africa’s agriculture and its rural population. Shortcomings in information are presumed to be one essential element that might hinder the up‐take of new methods that are made available by agricultural research. For this purpose a survey with 600 small‐scale farming households was conducted, investigating the information needs and patterns. The main results of the survey point to (a) the dominating role of radio as the main media channel used by almost all farmers for receiving agricultural information ‐ and much less the mobile phone that is thought by Western donors and NGOs to be the new information tool (b) the high credibility of Government extension services as the most trustworthy source regarding agricultural Information although farmers bemoan the fact that extension officers are difficult to reach and less available than expected, and (c) the apparent gap between what farmers need and what they get in two respects: They mainly get technical information, for example on new varieties, planting methods or new crops, but they also want more information on markets, gaining more income and more basic knowledge. They prefer to receive information as a comprehensive package and not isolated bits. Secondly, they prefer another mode of getting information, not the usual top down approach with little explanation, but a comprehensive mode which provides them with various options accompanied by a lot of explanation. Surprisingly, many farmers say that they lack even basic knowledge of good agricultural practice.
URI: https://digitalcollection.zhaw.ch/handle/11475/7611
Lizenz (gemäss Verlagsvertrag): Lizenz gemäss Verlagsvertrag
Departement: Angewandte Linguistik
Enthalten in den Sammlungen:Publikationen Angewandte Linguistik

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Spurk, C., Schanne, M., Mak’ Ochieng, M., & Ugangu, W. (2013). Good information is in short supply : Kenyan farmers and their assessment of information on agricultural innovation. ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Spurk, C. et al. (2013) Good information is in short supply : Kenyan farmers and their assessment of information on agricultural innovation. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
C. Spurk, M. Schanne, M. Mak’ Ochieng, and W. Ugangu, “Good information is in short supply : Kenyan farmers and their assessment of information on agricultural innovation,” ZHAW Zürcher Hochschule für Angewandte Wissenschaften, Winterthur, 2013.
SPURK, Christoph, Michael SCHANNE, Murej MAK‘ OCHIENG und Wilson UGANGU, 2013. Good information is in short supply : Kenyan farmers and their assessment of information on agricultural innovation. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Spurk, Christoph, Michael Schanne, Murej Mak’ Ochieng, and Wilson Ugangu. 2013. “Good Information Is in Short Supply : Kenyan Farmers and Their Assessment of Information on Agricultural Innovation.” Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Spurk, Christoph, et al. Good Information Is in Short Supply : Kenyan Farmers and Their Assessment of Information on Agricultural Innovation. ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2013.


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