|Title:||Reaching the finish line : analysis of the differences between active participants and drop-outs in a behaviour change intervention|
|Authors :||Wemyss, Devon|
|Proceedings:||Consumption, efficiency and limits : eceee 2017 summer study on energy efficiency|
|Conference details:||eceee 2017 summer study on energy efficiency, Hyères, 29 May - 3 June 2017|
|License (according to publishing contract) :||Licence according to publishing contract|
|Type of review:||Peer review (Publication)|
|Subject (DDC) :||150: Psychology|
|Abstract:||Living Lab research faces high participant drop-out rates during prolonged engagement in interventions. In a recent study, approximately 55% of the 104 voluntary participants dropped out. Although drop-out occurs, interventions show positive behavioural impacts for the participants who remain. Therein exists the need to understand what differs between people who ‘stay in the race’ and those who become inactive. A 3-month field trial in Spring 2016 comparing the effectiveness of a gamified household-level electricity savings challenge provided hourly electricity consumption data and savings activities to participants.|
|Departement:||School of Management and Law|
|Organisational Unit:||Center for Innovation & Entrepreneurship (CIE)|
|Publication type:||Conference Paper|
|Appears in Collections:||Publikationen School of Management and Law|
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