| Issue Date | Title | Involved Person(s) |
| Jan-2016 | Swiss Marketing Leadership Studie 2016 : digitale Transformation im Marketing | Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Hüttermann, Marcel; Klaas, Michael; Müller, Steffen; Rauch, Martina; Bissig, Patrick; Kübler, David Lucien |
| 2018 | Sportsponsoring als Employer-Branding-Tool | Hüttermann, Marcel; Bearth, Angela; Hannich, Frank |
| 2021 | Events Schweiz 2021 | Hüttermann, Marcel; Hannich, Frank; Labaronne, Leticia; Leuschen, Lara; Schäfer, Wolfgang; Wyss, Saskia |
| 2017 | Swiss Marketing Leadership Studie 2017 : Emotionen in einer digitalisierten Welt | Hüttermann, Marcel; Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Müller, Steffen; Kübler, David Lucien; Barth, Linard; Haarmann, Jens |
| 2016 | Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study | Bissig, Patrick; Hüttermann, Marcel; Hannich, Frank; Hari, Jürg J. |
| 2014 | Swiss CRM 2014: Einsatz und Trends in Schweizer Unternehmen | Hannich, Frank; Rüeger, Brian; Scherrer, Corinne; Gehring, Bettina; Seiler, Roger; Müller, Steffen; Hüttermann, Marcel; Kübler, David Lucien; Stadelmann, Martin |
| 2021 | A customer-centric search for triggers as a basis for marketing automation service design | Hannich, Frank; Kaya, Tania; Hüttermann, Marcel |
| 2020 | Trigger-based Marketing : Tiki-Taka im digitalen Kundenbeziehungsmanagement | Hannich, Frank; Hüttermann, Marcel |
| 2018 | Kundenbeziehungen emotionalisieren | Hannich, Frank; Hüttermann, Marcel |
| 2019 | Directing tourist flow : an analysis of (Visitor) flows and implications for an application | Hüttermann, Marcel; Thimm, Tatjana; Hannich, Frank |
