| Issue Date | Title | Involved Person(s) |
| 2020 | Evaluating trust based on impression formation in business encounters : how to facilitate ‘lovable stars’ in marketing | Rozumowski, Anna; Dermody, Janine; Hari, Jürg J.; van der Veen, Robert |
| 2019 | How gender influences trust assessments in sales negotiations | Rozumowski, Anna; Beurer-Züllig, Bettina; Hari, Jürg J. |
| 2019 | Künstliche Intelligenz im Marketing | Seiler, Roger; Klaas, Michael; Hari, Jürg J. |
| 2018 | Evaluating trust based on impression formation in business encounters | Rozumowski, Anna; Hari, Jürg J.; Dermody, Janine |
| 2017 | Trust and e-commerce | Rawitzer, Heike; Seiler, Roger; Hari, Jürg J. |
| 2017 | 'I combined it myself'-effect : how to influence customers’ willingness to pay | Otto, Jessica; Hari, Jürg J. |
| 2017 | Warmth and competence : how to become a trustworthy “Lovable Star” in business | Rozumowski, Anna; Hari, Jürg J.; Dermody, Janine |
| 2016 | Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study | Bissig, Patrick; Hüttermann, Marcel; Hannich, Frank; Hari, Jürg J. |
| 2016 | The warmth and competence dimensions : experimental validation in the context of crowdfunding | Hari, Jürg J.; Glaunsinger, Senem; Seiler, Roger |
| 2016 | The silent surfer : experimentally manipulated live web content to study consumer behaviour | Seiler, Roger; Miesler, Linda; Hari, Jürg J. |
| 2015 | Gender-specific risk attitudes : does this stereotype also exist at the implicit level? | Hari, Jürg J.; Rawitzer, Heike; Sukale, Nadine |
| 2015 | Changing the warmth and competence dimensions : experimental validation in the context of insurance consultants | Seiler, Roger; Hari, Jürg J.; Kavci, Senem |
| 2015 | Gender stereotypes matter! : Auswirkung der implizierten Assoziation des Produktgeschlechts auf das Kaufverhalten | Hari, Jürg J.; Rauch, Martina; Rajwitscher, Nicole |
| 2014 | Warmth and competence dimensions of brands as a result of implicit perceptions | Hari, Jürg; Forestier, Céline; Rawitzer, Heike; Laager, Yvonne |
| 2014 | SenseMaking presentations : the effect of storytelling and knowledge visualization in B2B sales situations on attitudes, knowledge acquisition, and purchase intention | Glaunsinger, Senem; Miesler, Linda; Hari, Jürg J. |
