Issue Date | Title | Involved Person(s) |
2016 | Aligning identity and behavior in luxury watch retail : understanding the front reality of sales staff in luxury watch boutiques as a starting point | Duma, Fabio; Hallier Willi, Christine |
2016 | The management of luxury brand behavior : adapting luxury brand management to the changing market forces of the 21st century | Duma, Fabio; Hallier Willi, Christine; Nguyen, Bang; Melewar, T.C. |
2015 | The business of luxury | Duma, Fabio; Hallier Willi, Christine; Steinmann, Cary |
2013 | Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda | Hallier Willi, Christine; Melewar, T.C.; Broderick, Amanda J. |
2012 | Corporate image formation in virtual communities : a mixed-method approach | Hallier Willi, Christine; Melewar, T.C. |
2008 | Uses of corporate blogs | Hallier, Christine |
2007 | Is the two step communication process still valid in brand-communities using blogs as communication platforms | Hallier Willi, Christine; Melewar, T.C. |
2007 | Creating a new value dimension with respectable differentiation potential by using corporate blogs | Hallier, Christine; Harris, Lisa |
2006 | Das Schweigen hat ein Ende : der Kunde spricht | Hallier Willi, Christine |