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Results 1-15 of 284 (Search time: 0.01 seconds).
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Issue DateTitleInvolved Person(s)
10-Aug-2019Innovative Preissetzungsmechanismen unter besonderer Berücksichtigung von Pay-What-You-WantMatthias, Sander; Heim, Nina
Apr-2019The digital advertising ecosystem vizualisation : literature reviewStallone, Valerio; Klaas, Michael
2019Die Quirin-Formel : die DNA erfolgreicher Autohäuser entschlüsseltBlock, Andreas
2019Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagramCollenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina
2019“Dear Monica, thank you for your review” : the impact of hotel responses to online reviewsFurchheim, Pia; Müller, Steffen; Sponagel, Claudio; Collenberg, Anja
2019App launch for customer processes of a real estate companyRockel, Georg; Barth, Linard
2019Augmented Reality und Virtual Reality im Premium- und Luxus-RetailHarren, Benjamin; Seiler, Roger; Müller, Steffen
2019How gender influences trust assessments in sales negotiationsRozumowski, Anna; Beurer-Züllig, Bettina; Hari, Jürg J.
2019Measuring and understanding fan engagement in team sportsHüttermann, Marcel
2019Kundenstamm-Management : nach der Quirin-FormelBlock, Andreas
2019Big Data im MarketingKlaas, Michael; Ackermann, Kurt Alexander; Fleiss, Jürgen
2019Akzeptanz von Dynamic Pricing : eine Untersuchung am Beispiel von Schweizer SkigebietenHeim, Nina; Müller, Steffen; Grob, Lea
2019Ambivalent consumer networks coping with conflictsKaiser, Ulrich; Kozinets, Robert V.; Kotowski, Wolfgang
2019Künstliche Intelligenz im MarketingSeiler, Roger; Klaas, Michael; Hari, Jürg J.
Nov-2018Limited attention, competition and welfareHefti, Andreas
Results 1-15 of 284 (Search time: 0.01 seconds).