Issue Date | Title | Involved Person(s) |
2019 | Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram | Collenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina |
2015 | Customer perception of strikes in the transportation sector : an analysis of MWOM | Seemann, Ann Kathrin; Gebele, Christoph; Wernet, Christin; Lindenmeier, Jörg; Liberatore, Florian |
2013 | Social media strategy : a step-by-step guide to building your social business | Lardi, Kamales; Fuchs, Rainer |