| Issue Date | Title | Involved Person(s) |
| 2022 | The influence of non-transactional fan engagement on merchandise consumption | Hüttermann, Marcel; Kunkel, Thilo |
| 24-Sep-2021 | Video production and distribution platform in Swiss sports teams : an analysis of acceptance and willingness to pay | Hüttermann, Marcel; Haefliger, Fabian; Stallone, Valerio |
| Apr-2021 | eSports Schweiz 2021 : eine Studie des Instituts für Marketing Management unter der Leitung von Marcel Hüttermann | Hüttermann, Marcel |
| Apr-2021 | eSports Switzerland 2021 : a study by the Institute of Marketing Management under the direction of Marcel Hüttermann | Hüttermann, Marcel |
| 2021 | Swiss MarTech Studie 2021 | Hüttermann, Marcel; Rüeger, Brian; Merdzanovic, Adis; Wyss, Saskia; Bulatovic, Andjela, et al |
| 2021 | A customer-centric search for triggers as a basis for marketing automation service design | Hannich, Frank; Kaya, Tania; Hüttermann, Marcel |
| 2020 | Trigger-based Marketing : Tiki-Taka im digitalen Kundenbeziehungsmanagement | Hannich, Frank; Hüttermann, Marcel |
| 2020 | Esports sponsorship : an empirical examination of esports consumers’ perceptions of non-endemic sponsors | Hüttermann, Marcel; Trail, Galen T.; Pizzo, Anthony D.; Stallone, Valerio |
| Apr-2019 | eSports Schweiz 2019 | Hüttermann, Marcel |
| 2019 | Measuring and understanding fan engagement in team sports | Hüttermann, Marcel |
| 15-Oct-2018 | Swiss Marketing Leadership Studie 2018 : Geschwindigkeit vs. Beständigkeit | Rüeger, Brian; Hannich, Frank; Hüttermann, Marcel; Fuchs, Rainer; Suvada, Adrienne, et al |
| 2018 | Kundenbeziehungen emotionalisieren | Hannich, Frank; Hüttermann, Marcel |
| 2018 | Die Inszenierung von Markenerlebnissen im Sport : eine Fallstudienanalyse der Vereinsmarke FC St. Pauli | Ströbel, Tim; Hüttermann, Marcel; Hannich, Frank; Nagel, Siegfried |
| 2017 | Fan engagement value in team sport : service-dominant logic informed dimensions | Hüttermann, Marcel; Uhrich, Sebastian; Königstorfer, Jörg |
| 2017 | Swiss Marketing Leadership Studie 2017 : Emotionen in einer digitalisierten Welt | Hüttermann, Marcel; Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Müller, Steffen, et al |
