| Issue Date | Title | Involved Person(s) |
| 11-Nov-2016 | Understanding the business value of intelligent products for product development in manufacturing industries | Holler, Manuel; Übernickel, Falk; Brenner, Walter |
| 3-Aug-2016 | How to move services from free to fee without jeopardizing the customer relationship : the role of pricing schemes, service level, and communication strategies | Grohmann, Marcella; Zimmer, Marcus; von Wangenheim, Florian; Ulaga, Wolfgang |
| 1-Aug-2016 | Label-Awareness: wie genau schaut der Konsument hin? : eine Analyse des Label-Bewusstseins von Verbrauchern unter besonderer Berücksichtigung des Lebensmittelbereichs | Sander, Matthias; Heim, Nina; Kohnle, Yvonne |
| 2016 | The Swissness trilogy part 3 : services: Swissness in services | Ehrenthal, Joachim |
| 2016 | What drives loyalty program perception? : a cross-country analysis | Müller, Steffen; Seiler, Roger; Beinert, Markus |
| 2016 | Ethische Ideologie und/oder Motive? : Effekte konsumentenseitiger Verhaltensdispositionen auf die Bereitschaft zum Konsumentenwiderstand gegen unmoralisches Geschäftsverhalten | Andersch, Henrike; Lindenmeier, Jörg; Liberatore, Florian |
| 2016 | Digitalisierung stärkt den Direktvertrieb | Zumstein, Darius; Sänger, Ulf |
| 2016 | zfo-Toolkit : ANSOFF Matrix Reloaded : Wachstumsstrategien für die digitale Zukunft | Rawitzer, Heike; Hefti, Jacques |
| 2016 | Darf ich wissen, wer du bist? : Mehrwert der Identifikation aus Kundensicht | Hannich, Frank; Crowden, Catherine; Bissig, Patrick; Kübler, David; Gabler, Claudia; Schuler, Claude |
| 2016 | Augmented and virtual reality the new silver bullet of marketing? : an overview of applications with the AIDA model | Seiler, Roger; Klaas, Michael |
| 2016 | Aligning identity and behavior in luxury watch retail : understanding the front reality of sales staff in luxury watch boutiques as a starting point | Duma, Fabio; Hallier Willi, Christine |
| 2016 | Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study | Bissig, Patrick; Hüttermann, Marcel; Hannich, Frank; Hari, Jürg J. |
| 2016 | The management of luxury brand behavior : adapting luxury brand management to the changing market forces of the 21st century | Duma, Fabio; Hallier Willi, Christine; Nguyen, Bang; Melewar, T.C. |
| 2016 | Are risk or benefit perceptions more important for public acceptance of innovative food technologies : a meta-analysis | Bearth, Angela; Siegrist, Michael |
| 2016 | Wie tickt der Konsument beim Bezahlen? | Graf, Sandro |
