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Title
Involved Person(s)
2013
Read or recycle? : the impact of promotional and relational mailings on the response funnel
Hannich, Frank
;
Müller, Salome
;
Forestier, Céline
2013
Physische Post wirkt gerade bei Jungen besonders gut
Müller, Salome
;
Hannich, Frank
2013
Forschungskooperation Wirkung von Briefpost
Hannich, Frank
;
Müller, Salome
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Forestier, Céline
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3
658.8: Marketingmanagement
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