| Issue Date | Title | Involved Person(s) |
| 2020 | Evaluating trust based on impression formation in business encounters : how to facilitate ‘lovable stars’ in marketing | Rozumowski, Anna; Dermody, Janine; Hari, Jürg J.; van der Veen, Robert |
| 2019 | How gender influences trust assessments in sales negotiations | Rozumowski, Anna; Beurer-Züllig, Bettina; Hari, Jürg J. |
| 2019 | Künstliche Intelligenz im Marketing | Seiler, Roger; Klaas, Michael; Hari, Jürg J. |
| 2018 | Evaluating trust based on impression formation in business encounters | Rozumowski, Anna; Hari, Jürg J.; Dermody, Janine |
| 2018 | Women are scaredy-cats and men are conquerors? | Hari, Jürg; Pirsch, Elisabeth; Rawitzer, Heike |
| 2017 | Trust and e-commerce | Rawitzer, Heike; Seiler, Roger; Hari, Jürg J. |
| 2017 | Meat consumption 2.0 : health and ethics as crucial customer needs | Hari, Jürg; Gisler, Marius; Rawitzer, Heike |
| 2017 | 'I combined it myself'-effect : how to influence customers’ willingness to pay | Otto, Jessica; Hari, Jürg J. |
| 2017 | Implicit preference of the hourglass figure in models used for advertising | Hari, Jürg; Rawitzer, Heike |
| 2017 | Women are scaredy-cats and men are conquerors? : gender specifics in financial investments | Hari, Jürg; Rawitzer, Heike; Pirsch, Elisabeth |
| 2017 | Warmth and competence : how to become a trustworthy “Lovable Star” in business | Rozumowski, Anna; Hari, Jürg J.; Dermody, Janine |
| 2016 | Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study | Bissig, Patrick; Hüttermann, Marcel; Hannich, Frank; Hari, Jürg J. |
| 2016 | The warmth and competence dimensions : experimental validation in the context of crowdfunding | Hari, Jürg J.; Glaunsinger, Senem; Seiler, Roger |
| 2016 | The silent surfer : experimentally manipulated live web content to study consumer behaviour | Seiler, Roger; Miesler, Linda; Hari, Jürg J. |
| 2015 | Gender-specific risk attitudes : does this stereotype also exist at the implicit level? | Hari, Jürg J.; Rawitzer, Heike; Sukale, Nadine |
