| Issue Date | Title | Involved Person(s) |
| 2018 | Kundenbeziehungen emotionalisieren | Hannich, Frank; Hüttermann, Marcel |
| 2018 | Storytelling as a tool for internal branding and knowledge management : ein Feldexperiment im Dienstleistungssektor über die Wirksamkeit von Storytelling | Hari, Jürg J.; Kaufmann, Andreas; Venosta, Sascha |
| 2018 | Trust in car brands : a quantitative analysis on trust in car brands in Switzerland | Beurer-Züllig, Bettina |
| 2018 | Chatbots : an interactive technology for personalized communication and transaction | Zumstein, Darius; Hundertmark, Sophie |
| 2018 | Instagram : sponsored Posts vs. Posts mit Produktempfehlungen im Bereich Mode | Körner, Amélie-Charlotte; Tanner, Cedric |
| 2018 | Baubranche 4.0 : Building Information Modeling | Barth, Linard; Heierli, Reto |
| 2018 | Solidarität ade? | Scheuner, Bojana; Zeier Röschmann, Angela |
| 2018 | Tell me your story and I will tell you who you are : persona perspective in sustainable consumption | Onel, Naz; Mukherjee, Avinandan; Kreidler, Nicole Bieak; Díaz, Estela M.; Furchheim, Pia; Gupta, Shipra; Keech, Jessica; Murdock, Mitchel R.; Wang, Qin |
| 2018 | Digital analytics in business practice usage, challenges and relevant topics | Zumstein, Darius; Mohr, Seraina |
| 2018 | Content Marketing und Branding | Suvada, Adrienne |
| 2018 | Best Practice : SPAR | Fricker, Wolfgang; Suvada, Adrienne |
| 2018 | Flow revisited : process conceptualization and a novel application to service contexts | Drengner, Jan; Jahn, Steffen; Furchheim, Pia |
| 2018 | Omnichannel – die Luxusmodebranche vor der Herausforderung zwischen Haptik und Technologie | Duma, Fabio; Brunetti, Gianluca |
| 2018 | Choice overload In the airline industry : a web experiment on booking flights online | Seiler, Roger; Müller, Steffen; Herzog, Clemens |
| 2018 | Die Inszenierung von Markenerlebnissen im Sport : eine Fallstudienanalyse der Vereinsmarke FC St. Pauli | Ströbel, Tim; Hüttermann, Marcel; Hannich, Frank; Nagel, Siegfried |
