| Issue Date | Title | Involved Person(s) |
| 2016 | Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study | Bissig, Patrick; Hüttermann, Marcel; Hannich, Frank; Hari, Jürg J. |
| 2016 | The management of luxury brand behavior : adapting luxury brand management to the changing market forces of the 21st century | Duma, Fabio; Hallier Willi, Christine; Nguyen, Bang; Melewar, T.C. |
| 2016 | Are risk or benefit perceptions more important for public acceptance of innovative food technologies : a meta-analysis | Bearth, Angela; Siegrist, Michael |
| 2016 | Wie tickt der Konsument beim Bezahlen? | Graf, Sandro |
| 2016 | Couch Commerce in Verbindung mit Second Screening : Wie Werbeinhalte die Informationssuche im Kaufentscheidungsprozess des Couch Commerce beeinflussen | Seiler, Roger; Bétrisey, Michèle |
| 2016 | Status Quo, aktuelle Trends und Erfolgsfaktoren im Kundenbeziehungsmanagement | Bissig, Patrick; Hüttermann, Marcel |
| 2016 | The warmth and competence dimensions : experimental validation in the context of crowdfunding | Hari, Jürg J.; Glaunsinger, Senem; Seiler, Roger |
| 2016 | Couch Commerce durch Fernsehwerbung fördern | Bétrisey, Michèle; Seiler, Roger |
| 2016 | Dynamische Preise : Zweck und Nutzen | Günster, Andrea |
| 2016 | Which product features delight customers? : an analysis of online reviews | Müller, Steffen; Beinert, Markus |
| 2016 | The silent surfer : experimentally manipulated live web content to study consumer behaviour | Seiler, Roger; Miesler, Linda; Hari, Jürg J. |
| 2016 | Heikler Umgang mit Kundendaten | Miesler, Linda; Bearth, Angela |
