Title: Applied linguistics and multiple framework approaches : the case of investigating language awareness in the newsroom
Authors : Perrin, Daniel
Conference details: BAAL Annual Meeting 2015, Breaking Theory, New Directions in Applied Linguistics, Birmingham, 3.-5. September, 2015
Issue Date: 4-Sep-2015
License (according to publishing contract) : Licence according to publishing contract
Type of review: Not specified
Language : English
Subjects : Language awareness; Text production; Ethnography; Theory
Subject (DDC) : 302: Social interaction
Abstract: In a series of research projects, we have investigated how media organizations should, want to, and can contribute to public discourse. Research questions and procedures were developed in collaboration with actors in the real world: media politics, media management, journalism. Approaches combined – and reflected on combining – research frameworks ranging from Ethnography to Grounded Theory, Transdisciplinary Action Research, Realist Social Theory, and Dynamic Systems Theory. The overall findings of these projects show the crucial role of language awareness and tacit knowledge in newswriting (Perrin, 2013). In my presentation, I first outline our media linguistic research framework and general findings. Then, I illustrate their significance by explaining in detail how an experienced professional recognized a critical situation of routine text production and overcame an apparently intractable conflict with his emergent solution. Finally, I elaborate on how this “tacit knowledge” (Polanyi, 1966; Agar, 2010) – the situated, implicit and individual strategies and procedures of certain experienced players – is made available to a the Swiss public broadcaster as explicit organizational language awareness through systemic knowledge transformation. The presentation ends with a discussion of the complementary functions of the research frameworks applied. Throughout the presentation, I refer to current activities of the AILA Research Network on Media Linguistics (www.lingua-media.net), which aims at investigating the highly complex and dynamic interplay of language use in public spheres, newsrooms, and news source domains such as business or politics. Appropriate inter- and transdisciplinary theories, methodologies, and solutions to practical problems are developed and implemented. Such media linguistic research is oriented toward improving our understanding of language dynamics in an increasingly mediatized and globally connected world. 
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Conference Other
URI: https://digitalcollection.zhaw.ch/handle/11475/6624
Appears in Collections:Publikationen Angewandte Linguistik

Files in This Item:
There are no files associated with this item.

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.