Title: Applied linguistics and multiple framework approaches : the case of investigating language awareness in the newsroom
Authors : Perrin, Daniel
Conference details: BAAL Annual Meeting 2015, Breaking Theory, New Directions in Applied Linguistics, Birmingham, 3.-5. September, 2015
Issue Date: 4-Sep-2015
Language : Englisch / English
Subjects : Language awareness; Text production; Ethnography; Theory
Subject (DDC) : 302: Soziale Interaktion / Social interaction
Abstract: In a series of research projects, we have investigated how media organizations should, want to, and can contribute to public discourse. Research questions and procedures were developed in collaboration with actors in the real world: media politics, media management, journalism. Approaches combined – and reflected on combining – research frameworks ranging from Ethnography to Grounded Theory, Transdisciplinary Action Research, Realist Social Theory, and Dynamic Systems Theory. The overall findings of these projects show the crucial role of language awareness and tacit knowledge in newswriting (Perrin, 2013). In my presentation, I first outline our media linguistic research framework and general findings. Then, I illustrate their significance by explaining in detail how an experienced professional recognized a critical situation of routine text production and overcame an apparently intractable conflict with his emergent solution. Finally, I elaborate on how this “tacit knowledge” (Polanyi, 1966; Agar, 2010) – the situated, implicit and individual strategies and procedures of certain experienced players – is made available to a the Swiss public broadcaster as explicit organizational language awareness through systemic knowledge transformation. The presentation ends with a discussion of the complementary functions of the research frameworks applied. Throughout the presentation, I refer to current activities of the AILA Research Network on Media Linguistics (www.lingua-media.net), which aims at investigating the highly complex and dynamic interplay of language use in public spheres, newsrooms, and news source domains such as business or politics. Appropriate inter- and transdisciplinary theories, methodologies, and solutions to practical problems are developed and implemented. Such media linguistic research is oriented toward improving our understanding of language dynamics in an increasingly mediatized and globally connected world. 
Departement: Angewandte Linguistik
Organisational Unit: Institut für Angewandte Medienwissenschaft (IAM)
Publication type: Konferenz: Sonstiges / Conference Other
Type of review: Keine Angabe / Not specified
URI: https://digitalcollection.zhaw.ch/handle/11475/6624
License (according to publishing contract) : Lizenz gemäss Verlagsvertrag / Licence according to publishing contract
Appears in Collections:Publikationen Angewandte Linguistik

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