Title: Digitalisierung als Chance für emotionale Kundenbindung : die Investitionen der SAP im Segelsport
Authors : Scheifele, Angelika
Haarmann, Jens
Published in : Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis
Pages : 175
Pages to: 183
Editors of the parent work: Rüeger, Brian
Hannich, Frank
Fuchs, Rainer
Müller, Steffen
Klaas, Michael
Suvada, Adrienne
Publisher / Ed. Institution : Schäffer-Poeschel
Publisher / Ed. Institution: Stuttgart
Issue Date: 2018
License (according to publishing contract) : Not specified
Type of review: Editorial review
Language : German
Subjects : Marketing; Emotion; Digitalisierung; Emotionalisierung; Kundensegment
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Book part
ISBN: 978-3-7910-4313-5
URI: https://digitalcollection.zhaw.ch/handle/11475/6376
Appears in Collections:Publikationen School of Management and Law

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