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dc.contributor.authorRellstab, Rolf-
dc.contributor.authorRozumowski, Anna-
dc.date.accessioned2018-06-01T06:55:38Z-
dc.date.available2018-06-01T06:55:38Z-
dc.date.issued2018-
dc.identifier.isbn978-3-7910-4313-5de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/6374-
dc.language.isodede_CH
dc.publisherSchäffer-Poeschelde_CH
dc.relation.ispartofEmotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxisde_CH
dc.rightsNot specifiedde_CH
dc.subjectMarketingde_CH
dc.subjectEmotionde_CH
dc.subjectCustomer Engagementde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleAufbau von Customer Engagement bei der New Belgium Brewing Companyde_CH
dc.typeBuchbeitragde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.publisher.placeStuttgartde_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end160de_CH
zhaw.pages.start145de_CH
zhaw.parentwork.editorRüeger, Brian-
zhaw.parentwork.editorHannich, Frank-
zhaw.parentwork.editorFuchs, Rainer-
zhaw.parentwork.editorMüller, Steffen-
zhaw.parentwork.editorKlaas, Michael-
zhaw.parentwork.editorSuvada, Adrienne-
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
Appears in Collections:Publikationen School of Management and Law

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