Title: Wertschöpfung als Wortschöpfung : zur Modellierung des Sprachgebrauchs in der strategischen Organisationskommunikation
Authors : Stücheli-Herlach, Peter
Published in : Handbuch Sprache in den Public Relations : theoretische Ansätze – Handlungsfelder – Textsorten
Pages : 117
Pages to: 134
Editors of the parent work: Schach, Annika
Christoph, Cathrin
Publisher / Ed. Institution : Springer
Publisher / Ed. Institution: Wiesbaden
Issue Date: 2017
License (according to publishing contract) : Licence according to publishing contract
Series : Springer Reference Sozialwissenschaften
Type of review: Editorial review
Language : German
Subjects : Organisationskommunikation; Public Storytelling
Subject (DDC) : 658.4: Executive Management
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Book part
DOI : 10.1007/978-3-658-15745-6_8
ISBN: 978-3-658-15744-9
URI: https://digitalcollection.zhaw.ch/handle/11475/6276
Appears in Collections:Publikationen Angewandte Linguistik

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