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Title: Message Design : angewandte Linguistik für die strategische Organisationskommunikation
Authors : Stücheli-Herlach, Peter
Published in : Doing applied linguistics : enabling transdisciplinary communication
Pages : 156
Pages to: 164
Editors of the parent work: Kleinberger, Ulla
Perrin, Daniel
Publisher / Ed. Institution : De Gruyter
Publisher / Ed. Institution: Berlin
Issue Date: 2017
License (according to publishing contract) : CC BY-NC-ND 3.0: Attribution - Non commercial - No derivatives 3.0 Unported
Series : De Gruyter Collection
Series volume: 1
Type of review: Editorial review
Language : German
Subjects : Organisationskommunikation; Strategische Kommunikation; Public Storytelling
Subject (DDC) : 658.4: Executive Management
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Book part
DOI : 10.21256/zhaw-1975
ISBN: 978-3-11-049660-4
Appears in Collections:Publikationen Angewandte Linguistik

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