Title: Message Design : der Prozess zur wirkungsvollen Botschaft einer Organisation
Authors : Stücheli-Herlach, Peter
Published in : Handbuch Sprache in den Public Relations : Theoretische Ansätze – Handlungsfelder – Textsorten
Pages : 171
Pages to: 190
Editors of the parent work: Schach, Annika
Christoph, Cathrin
Publisher / Ed. Institution : Springer
Publisher / Ed. Institution: Wiesbaden
Issue Date: 2017
License (according to publishing contract) : Licence according to publishing contract
Series : Springer Reference Sozialwissenschaften
Type of review: Not specified
Language : German
Subjects : Message Design; Organisationskommunikation; Public Storytelling
Subject (DDC) : 659: Advertising and public relations
Departement: Angewandte Linguistik
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Book Part
DOI : 10.1007/978-3-658-15745-6_12
ISBN: 978-3-658-15744-9
URI: https://digitalcollection.zhaw.ch/handle/11475/5931
Appears in Collections:Publikationen Angewandte Linguistik

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