| Publication type: | Book part |
| Type of review: | Editorial review |
| Title: | Machines as participants in the communication process : the implications of SEO for translation |
| Authors: | Jud, Peter Massey, Gary |
| DOI: | 10.1007/978-3-531-92860-9_10 |
| Published in: | Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien |
| Editors of the parent work: | Steinmann, Cary |
| Page(s): | 143 |
| Pages to: | 153 |
| Issue Date: | 2011 |
| Publisher / Ed. Institution: | VS Verlag für Sozialwissenschaften |
| Publisher / Ed. Institution: | Wiesbaden |
| ISBN: | 978-3-531-92860-9 |
| Language: | English |
| Subjects: | Translatorial action; Web translation; Translation pedagogy; SEO |
| Subject (DDC): | 410.285: Computational linguistics 418.02: Translating and interpreting |
| Abstract: | Although search engine optimization (SEO) has received considerable attention from internet marketers, it has yet to make any significant impact on the practice and theory of translation. This is all the more remarkable given the increasing importance of web localization, and the rising profile of web translation in general among theorists, trainers and practitioners. Proceeding from Holz-Mänttäri's influential functional model of translational action and the refinement proposed by Risku and Freihoff, this paper examines the impact of machine translation and translation memory technologies on human translation, exploring the related though very specific challenges that SEO presents for web translators. It proposes adapting the classic model of translational action to integrate search engines in the non-human agent role of analyzer. Presenting examples of SEO procedures applied to translation, it considers the practical implications of SEO for web translators. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/5110 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Translation and Interpreting (IUED) |
| Appears in collections: | Publikationen Angewandte Linguistik |
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