Title: Language policy, tacit knowledge, and institutional learning : the case of the Swiss public service broadcaster SRG SSR
Authors : Perrin, Daniel
Published in : Current Issues in Language Planning
Volume(Issue) : 12
Issue : 3
Pages : 331
Pages to: 348
Publisher / Ed. Institution : Routledge
Publisher / Ed. Institution: London
Issue Date: 2011
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Publication)
Language : English
Subjects : Language policing; Tacit knowledge; Newswriting; Progression analysis
Subject (DDC) : 070: News media, journalism and publishing
Abstract: Promoting public understanding is what the programming mandate asks the Swiss public broadcasting company SRG SSR1 to do. From a sociolinguistic perspective, this means linking speech communities with other speech communities, both between and within the German-, French-, Italian-, and Romansh-speaking parts of Switzerland. In the "idée suisse" project, we investigated whether and how SRG SSR, caught between public service demands and market forces, should and actually does fulfill such language policy requirements. Four research modules were combined: module A focused on language policy expectations; module B on media management’s interpretation; module C on media production; and module D on media reflection in the newsrooms. Methodologically, ethnography of news was extended through grounded theory and transdisciplinary action research. Interviews with policy-makers and media managers were triangulated with in-depth analyses of text production processes and workplace conversations. The overall findings are whereas the managers are usually frustrated by the expectations of media policy-makers, some experienced journalists find emergent solutions to overcome the conflict between the public mandate and the market. This tacit knowledge can be identified and made explicit to the entire organization in systemic knowledge transformation, for example, through empirically grounded recommendations.
Departement: Angewandte Linguistik
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Article in scientific Journal
DOI : 10.1080/14664208.2011.604953
ISSN: 1747-7506
URI: https://digitalcollection.zhaw.ch/handle/11475/5043
Appears in Collections:Publikationen Angewandte Linguistik

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