Title: Unternehmenspolitik, Identität und Kommunikation : Modell - Prozesse - Fallbeispiele
Authors : Niederhäuser, Markus
Rosenberger Staub, Nicole
Publisher / Ed. Institution : Gabler
Publisher / Ed. Institution: Wiesbaden
Issue Date: 2011
Edition: 1
License (according to publishing contract) : Licence according to publishing contract
Type of review: Not specified
Language : German
Subjects : Reputationsmanagement; Kommunikationsmanagement; Identitätsorientierte Kommunikation
Subject (DDC) : 658.4: Executive Management
Departement: Angewandte Linguistik
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Book
DOI : 10.1007/978-3-8349-6397-0
ISBN: 978-3-8349-2201-4
URI: https://digitalcollection.zhaw.ch/handle/11475/4800
Appears in Collections:Publikationen Angewandte Linguistik

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