Title: Unternehmenspolitik, Identität und Kommunikation : Modell - Prozesse - Fallbeispiele
Authors : Niederhäuser, Markus
Rosenberger Staub, Nicole
Publisher / Ed. Institution : Springer Gabler
Publisher / Ed. Institution: Wiesbaden
Issue Date: 2017
Edition: 2
License (according to publishing contract) : Licence according to publishing contract
Type of review: Not specified
Language : German
Subjects : Reputation; Strategische Kommunikation; Kommunikationsmanagement; Unternehmensidentität
Subject (DDC) : 658.4: Executive Management
Departement: Angewandte Linguistik
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Book
DOI : 10.1007/978-3-658-15702-9
ISBN: 978-3-658-15701-2
URI: https://digitalcollection.zhaw.ch/handle/11475/4799
Appears in Collections:Publikationen Angewandte Linguistik

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