| Publikationstyp: | Konferenz: Sonstiges |
| Art der Begutachtung: | Keine Angabe |
| Titel: | Direct marketing of service contracts under autonomous customer dynamics |
| Autor/-in: | Heitz, Christoph Hary, Ingo Dettling, Marcel Ruckstuhl, Andreas |
| Angaben zur Konferenz: | INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008 |
| Erscheinungsdatum: | 2008 |
| Sprache: | Englisch |
| Schlagwörter: | Service science |
| Fachgebiet (DDC): | 330: Wirtschaft 658.8: Marketingmanagement |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/4791 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Engineering |
| Organisationseinheit: | Institut für Datenanalyse und Prozessdesign (IDP) |
| Enthalten in den Sammlungen: | Publikationen School of Engineering |
Dateien zu dieser Ressource:
Es gibt keine Dateien zu dieser Ressource.
Zur Langanzeige
Heitz, C., Hary, I., Dettling, M., & Ruckstuhl, A. (2008). Direct marketing of service contracts under autonomous customer dynamics. INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008.
Heitz, C. et al. (2008) ‘Direct marketing of service contracts under autonomous customer dynamics’, in INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008.
C. Heitz, I. Hary, M. Dettling, and A. Ruckstuhl, “Direct marketing of service contracts under autonomous customer dynamics,” in INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008, 2008.
HEITZ, Christoph, Ingo HARY, Marcel DETTLING und Andreas RUCKSTUHL, 2008. Direct marketing of service contracts under autonomous customer dynamics. In: INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008. Conference presentation. 2008
Heitz, Christoph, Ingo Hary, Marcel Dettling, and Andreas Ruckstuhl. 2008. “Direct Marketing of Service Contracts under Autonomous Customer Dynamics.” Conference presentation. In INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008.
Heitz, Christoph, et al. “Direct Marketing of Service Contracts under Autonomous Customer Dynamics.” INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008, 2008.
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