Title: Entrepreneurial storytelling in project- and organizational development : a narrative- and discourse analytical case study in the cultural and creative industries sector
Authors : Borghoff, Birgitta
Conference details: ILCEA4, FASP and beyond fictional and non-fictional narratives related to professional communities and specialized groups, University Grenoble, June 26-27, 2017
Issue Date: 2017
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Publication)
Language : English
Subjects : Strategy as practice; Entrepreneurial Storytelling; Narrative; Design
Subject (DDC) : 401.4: Lexicology and terminology
658.4: Executive Management
808: Rhetoric and writing
Abstract: Rooted in the field of organizational communication, this research thesis examines narrative products and praxes, practices and practitioner networks of entrepreneurial storytelling in project- and organizational development, by focusing on two case studies from the sectors of culture, creative industries and creative economies. The research design combined grounded theory with narrative- and discourse analysis to examine a corpus of data consisting of 13 texts, including web texts as well as transcribed narrative and semi-standardized interviews. Based on the data, the research develops a grounded theory model that reconstructs entrepreneurial storytelling as a reciprocal process of "entrepreneurializing".  Story-making and story-telling about a curatorial, innovative, entrepreneurial, strategic, collaborative and knowledge-driven design process in turn generates entrepreneurial narration, entrepreneurial design, entrepreneurial networks and project- or organization specific discourse.  The research suggests this interplay as the basis for the entrepreneurial story and entrepreneurial value creation that shape the narrative identity of projects, organizations and businesses. In the case studies this is constituted on the one hand through the project-narrative of  "curating tooligans and busy brokers", on the other hand through the entrepreneurial hero-narrative of simultaneous "conquering adventurers and preserving guardians". The research has potential implications for the emerging academic field of entrepreneurial storytelling, suggesting the necessity for further, methodologically comparable case study research in culture, creative industries and creative economies as well as other sectors to test the general validity of the provisional model developed in the present study. It also has potentially significant applications for professional entrepreneurial actors, communicators and entrepreneurial communication practices, since the results may be transferred to developing new tools and formats for teaching, coaching and consulting.
Departement: Angewandte Linguistik
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Conference Other
URI: https://digitalcollection.zhaw.ch/handle/11475/3683
Appears in Collections:Publikationen Angewandte Linguistik

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