| Publication type: | Conference other |
| Type of review: | Peer review (abstract) |
| Title: | Entrepreneurial Storytelling in Organizational Practice |
| Authors: | Borghoff, Birgitta |
| Conference details: | 17th EURAM Annual Conference, Glasgow, Scotland, 21-24 June 2017 |
| Issue Date: | 2017 |
| Language: | English |
| Subjects: | Strategy as practice; Entrepreneurial Storytelling; Narrative; Design; Entrepreneurial storytelling as narrative practice; Entrepreneurial narration; Entrepreneurial design; "Entrepreneurializing"; Entrepreneurial network; Entrepreneurial discourse; Entrepreneurial story; Value creation and identity |
| Subject (DDC): | 658.4: Executive Management 808: Rhetoric and writing |
| Abstract: | Based on an organizational communication perspective entrepreneurial storytelling is reconstructed as a reciprocal process of "entrepreneurializing". By focusing on two case studies from the cultural and creative industries sector, narrative praxis, practices and practitioners of entrepreneurial storytelling in organizational practice are outlined. Story-making and story-telling about a curatorial, innovative, entrepreneurial, strategic, collaborative and knowledge-driven design process generate entrepreneurial narration, design, networks and discourse. This interplay is suggested as the basis for the entrepreneurial story and value creation that shape the narrative identity of projects, organizations and businesses. This is constituted on the one hand through the project-narrative "curating tooligans and busy brokers" and on the other hand through the entrepreneurial hero-narrative of "conquering adventurers and preserving guardians". Implications are discussed to guide future comparable research for the emerging academic field of entrepreneurial storytelling. Besides, further ideas with regard to organizational practice are suggested for professional entrepreneurial actors and communicators. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/3682 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Applied Media Studies (IAM) |
| Appears in collections: | Publikationen Angewandte Linguistik |
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Borghoff, B. (2017). Entrepreneurial Storytelling in Organizational Practice. 17th EURAM Annual Conference, Glasgow, Scotland, 21-24 June 2017.
Borghoff, B. (2017) ‘Entrepreneurial Storytelling in Organizational Practice’, in 17th EURAM Annual Conference, Glasgow, Scotland, 21-24 June 2017.
B. Borghoff, “Entrepreneurial Storytelling in Organizational Practice,” in 17th EURAM Annual Conference, Glasgow, Scotland, 21-24 June 2017, 2017.
BORGHOFF, Birgitta, 2017. Entrepreneurial Storytelling in Organizational Practice. In: 17th EURAM Annual Conference, Glasgow, Scotland, 21-24 June 2017. Conference presentation. 2017
Borghoff, Birgitta. 2017. “Entrepreneurial Storytelling in Organizational Practice.” Conference presentation. In 17th EURAM Annual Conference, Glasgow, Scotland, 21-24 June 2017.
Borghoff, Birgitta. “Entrepreneurial Storytelling in Organizational Practice.” 17th EURAM Annual Conference, Glasgow, Scotland, 21-24 June 2017, 2017.
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