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dc.contributor.authorBorghoff, Birgitta-
dc.date.accessioned2018-03-08T13:22:38Z-
dc.date.available2018-03-08T13:22:38Z-
dc.date.issued2016-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/3555-
dc.description.abstractRooted in the field of organizational communication, this research thesis examines narrative products and praxes, practices and practitioner networks of entrepreneurial storytelling in project- and organizational development, by focusing on two case studies from the sectors of culture, creative industries and creative economies. The research design combined grounded theory with narrative- and discourse analysis to examine a corpus of data consisting of 13 texts, including web texts as well as transcribed narrative and semi-standardized interviews. Based on the data, the research develops a grounded theory model that reconstructs entrepreneurial storytelling as a reciprocal process of "entrepreneurializing". Story-making and story-telling about a curatorial, innovative, entrepreneurial, strategic, collaborative and knowledge-driven design process in turn generates entrepreneurial narration, entrepreneurial design, entrepreneurial networks and project- or organization-specific discourse. The research suggests this interplay as the basis for the entrepreneurial story and entrepreneurial value creation that shape the narrative identity of projects, organizations and businesses. In the case studies this is constituted on the one hand through the project-narrative of "curating tooligans and busy brokers", on the other hand through the entrepreneurial hero-narrative of simultaneous "conquering adventurers and preserving guardians". The research has potential implications for the emerging academic field of entrepreneurial storytelling, suggesting the necessity for further, methodologically comparable case study research in culture, creative industries and creative economies as well as other sectors to test the general validity of the provisional model developed in the present study. It also has potentially significant applications for professional entrepreneurial actors, communicators and entrepreneurial communication practices, since the results may be transferred to developing new tools and formats for teaching, coaching and consulting.de_CH
dc.language.isodede_CH
dc.publisherFGF e.V.de_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectStrategy as practicede_CH
dc.subjectEntrepreneurial storytelling as narrative practicede_CH
dc.subjectNarrativede_CH
dc.subjectDesignde_CH
dc.subjectEntrepreneurial discoursede_CH
dc.subjectEntrepreneurial narrationde_CH
dc.subjectEntrepreneurial networkde_CH
dc.subject"Entrepreneurializing"de_CH
dc.subjectEntrepreneurial storyde_CH
dc.subjectEntrepreneurial value creationde_CH
dc.subjectEntrepreneurial designde_CH
dc.subjectEntrepreneurial storytelling discoursede_CH
dc.subject.ddc401.4: Terminologie, Diskursanalyse, Pragmatikde_CH
dc.subject.ddc658.4: Leitendes Managementde_CH
dc.titleEntrepreneurial Storytelling in der Projekt- und Organisationsentwicklung : eine narrations- und diskursanalytische Fallstudie im kulturellen und kreativökonomischen Kontextde_CH
dc.typeKonferenz: Sonstigesde_CH
dcterms.typeTextde_CH
zhaw.departementAngewandte Linguistikde_CH
zhaw.organisationalunitInstitut für Angewandte Medienwissenschaft (IAM)de_CH
zhaw.conference.details20. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum), Leipzig, 6.-7. Oktober 2016de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.webfeedOrganisationskommunikation Öffentlichkeitde_CH
Appears in collections:Publikationen Angewandte Linguistik

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Borghoff, B. (2016). Entrepreneurial Storytelling in der Projekt- und Organisationsentwicklung : eine narrations- und diskursanalytische Fallstudie im kulturellen und kreativökonomischen Kontext. 20. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum), Leipzig, 6.-7. Oktober 2016.
Borghoff, B. (2016) ‘Entrepreneurial Storytelling in der Projekt- und Organisationsentwicklung : eine narrations- und diskursanalytische Fallstudie im kulturellen und kreativökonomischen Kontext’, in 20. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum), Leipzig, 6.-7. Oktober 2016. FGF e.V.
B. Borghoff, “Entrepreneurial Storytelling in der Projekt- und Organisationsentwicklung : eine narrations- und diskursanalytische Fallstudie im kulturellen und kreativökonomischen Kontext,” in 20. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum), Leipzig, 6.-7. Oktober 2016, 2016.
BORGHOFF, Birgitta, 2016. Entrepreneurial Storytelling in der Projekt- und Organisationsentwicklung : eine narrations- und diskursanalytische Fallstudie im kulturellen und kreativökonomischen Kontext. In: 20. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum), Leipzig, 6.-7. Oktober 2016. Conference presentation. FGF e.V. 2016
Borghoff, Birgitta. 2016. “Entrepreneurial Storytelling in der Projekt- und Organisationsentwicklung : eine narrations- und diskursanalytische Fallstudie im kulturellen und kreativökonomischen Kontext.” Conference presentation. In 20. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum), Leipzig, 6.-7. Oktober 2016. FGF e.V.
Borghoff, Birgitta. “Entrepreneurial Storytelling in der Projekt- und Organisationsentwicklung : eine narrations- und diskursanalytische Fallstudie im kulturellen und kreativökonomischen Kontext.” 20. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum), Leipzig, 6.-7. Oktober 2016, FGF e.V., 2016.


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