Title: New methods to analyze journalistic change on a micro-level
Authors : Keel, Guido
Conference details: ECREA Journalism Studies Section Conference 2011: Diversity of Journalisms: Shaping complex media landscapes, European Communication Research and Education Association (ECREA), Pamplona, 4–5 July 2011
Issue Date: Jul-2011
License (according to publishing contract) : Licence according to publishing contract
Type of review: Not specified
Language : English
Subjects : Forschung
Subject (DDC) : 070: News media, journalism and publishing
Abstract: In order to study journalism on the micro-level, standards for research projects have evolved over the last decades (Weaver 1998). This contribution wants to discuss which aspects of change can be measured in the traditional way, which aspects need other methods, and what kind of other methods would be suitable to measure change on the micro-level. The contribution is based on the author's journalism research projects analyzing change in journalism in Switzerland. This was mainly done in two projects: a) A quantitative longitudinal journalism survey b) A qualitative research project aimed at describing how the internet has changed journalism Research has shown that traditional quantitative methods are still suitable to measure some aspects of journalism and change on a micro-level. These methods have the advantage of yielding results which are comparable to similar surveys. Aspects that can be measured this way include socio-demographic data: education, political and cultural background, career patterns etc. However, some aspects can hardly be measured using quantitative surveys. This concerns questions like individual orientation or journalistic identity. Here new methodological approaches such as standardized journalists' diaries or combinations of interviews with content analysis or observation to validate data gathered in interviews are needed to understand change. However, these approaches often do not allow comparisons across space and time. Consequently, the resulting studies often do not get the same attention like the seemingly hard facts from quantitative research, ignoring the question how valid the data from standardized surveys actually is, and how suitable it is to describe change. In the trade-off between comparability of data thanks to standardized quantitative methods, and more innovative methods, it is desirable that journalism research focuses more on relevance than scientific tradition in order to stay relevant itself in a fast changing world of journalism.
Departement: Angewandte Linguistik
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Conference Other
URI: https://digitalcollection.zhaw.ch/handle/11475/2936
Appears in Collections:Publikationen Angewandte Linguistik

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