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Publication type: Contribution to magazine or newspaper
Title: Change Management im Kulturbetrieb : von der Kulturmarke Avo Session Basel zum Brand BALOISE SESSION - ein Interview mit Beatrice Stirnimann (CEO)
Authors: Borghoff, Birgitta
DOI: 10.21256/zhaw-4093
Published in: KM - das Magazin von Kulturmanagement Network
Volume(Issue): 2014
Issue: 86
Pages: 31
Pages to: 32
Issue Date: 2014
Publisher / Ed. Institution: KM Kulturmanagement Network
Publisher / Ed. Institution: Weimar
ISSN: 1610-2371
Language: German
Subjects: Musik; Change Management; Kultur; Branding
Subject (DDC): 306: Culture
658.4: Executive Management
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Center for Arts Management (ZKM)
Published as part of the ZHAW project: Aufbau und Entwicklung des Kulturmanagement Network in der Region Schweiz
Appears in Collections:Publikationen School of Management and Law

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