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Titel: E-bike trials’ potential to promote sustained changes in car owners’ mobility habits
Autoren: Moser, Corinne
Blumer, Yann
Hille, Stefanie Lena
Erschienen in: Environmental Research Letters
Verlag / Hrsg. Institution: Institute of Physics Publishing
Erscheinungsdatum: 7-Feb-2018
Sprache: Englisch / English
Fachgebiet (DDC): 150: Psychologie
338.927: Umweltökonomie, Nachhaltige Entwicklung
Zusammenfassung: Modal shifts hold considerable potential to mitigate carbon emissions. Electric bikes (e-bikes) represent a promising energy- and carbon-efficient alternative to cars. However, as mobility behaviour is highly habitual, convincing people to switch from cars to e-bikes is challenging. One strategy to accomplish this is the disruption of existing habits - a key idea behind an annual e-bike promotion programme in Switzerland, in which car owners can try out an e-bike for free over a 2-week period in exchange for their car keys. By means of a longitudinal survey, we measured the long-term effects of this trial on mobility-related habitual associations. After one year, participants' habitual association with car use had weakened significantly. This finding was valid both for participants who bought an e-bike after the trial and those who did not. Our findings contrast the results of other studies who find that the effect of interventions to induce modal shifts wears off over time. We conclude that an e-bike trial has the potential to break mobility habits and motivate car owners to use more sustainable means of transport.
Departement: School of Engineering
School of Management and Law
Organisationseinheit: Center for Innovation & Entrepreneurship (CIE)
Institut für Nachhaltige Entwicklung (INE)
Publikationstyp: Beitrag in wissenschaftlicher Zeitschrift / Article in scientific Journal
DOI: 10.1088/1748-9326/aaad73
10.21256/zhaw-3497
ISSN: 1748-9326
URI: https://digitalcollection.zhaw.ch/handle/11475/2683
Enthalten in den Sammlungen:Publikationen School of Engineering

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