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Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: Tick-Talk : parental online discourse about TBE vaccination
Authors: Krasselt, Julia
Robin, Dominik
Fadda, Marta
Geutjes, Anita
Bubenhofer, Noah
Suggs, L. Suzanne
Dratva, Julia
et. al: No
DOI: 10.1016/j.vaccine.2022.10.055
Published in: Vaccine
Volume(Issue): 40
Issue: 52
Page(s): 7538
Pages to: 7546
Issue Date: 5-Nov-2022
Publisher / Ed. Institution: Elsevier
ISSN: 0264-410X
Language: English
Subjects: Child vaccination; Content analysis; Discourse analysis; Health literacy; Parental online community; TBE vaccination
Subject (DDC): 401.4: Terminology, discourse analysis, pragmatics
614: Public health and prevention of disease
Abstract: This study aimed to understand parental discourse about vaccination, and to provide guidance for communication that addresses the needs of parents. We analyzed parental discourse on child vaccination in general and tick-borne encephalitis (TBE) specifically in a Swiss parental online community. For this purpose, a data set containing 105k posts written by parents between 2007 and 2019 was analyzed using a combination of linguistic discourse analysis and qualitative content analysis. Results show that parents enter into a multidimensional decision-making process, characterized by elaborate practices of negotiation, consideration of vaccination recommendations as well as six distinct influencing thematic factors (vaccination safety, development and control, effectiveness, epidemiology, necessity, alternatives or additional prevention methods). The study shows a clear pattern of seasonality, with parents talking about TBE vaccination mostly triggered by events such as tick bites in spring and summer. From a public health perspective, the study emphasizes the need for sufficient, balanced, and tailored information about TBE vaccination. Online forums provide valuable information about what matters to parents and when, which can help public health authorities and practitioners provide information according to these concerns and enhance health literacy among parents.
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Fulltext version: Published version
License (according to publishing contract): CC BY 4.0: Attribution 4.0 International
Departement: Applied Linguistics
School of Health Sciences
Organisational Unit: Institute of Public Health (IPH)
Institute of Language Competence (ILC)
Published as part of the ZHAW project: Ein Korpus linguistischer Zugang zu Kindergesundheit und Public Health
Appears in collections:Publikationen Gesundheit

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Krasselt, J., Robin, D., Fadda, M., Geutjes, A., Bubenhofer, N., Suggs, L. S., & Dratva, J. (2022). Tick-Talk : parental online discourse about TBE vaccination. Vaccine, 40(52), 7538–7546.
Krasselt, J. et al. (2022) ‘Tick-Talk : parental online discourse about TBE vaccination’, Vaccine, 40(52), pp. 7538–7546. Available at:
J. Krasselt et al., “Tick-Talk : parental online discourse about TBE vaccination,” Vaccine, vol. 40, no. 52, pp. 7538–7546, Nov. 2022, doi: 10.1016/j.vaccine.2022.10.055.
KRASSELT, Julia, Dominik ROBIN, Marta FADDA, Anita GEUTJES, Noah BUBENHOFER, L. Suzanne SUGGS und Julia DRATVA, 2022. Tick-Talk : parental online discourse about TBE vaccination. Vaccine. 5 November 2022. Bd. 40, Nr. 52, S. 7538–7546. DOI 10.1016/j.vaccine.2022.10.055
Krasselt, Julia, Dominik Robin, Marta Fadda, Anita Geutjes, Noah Bubenhofer, L. Suzanne Suggs, and Julia Dratva. 2022. “Tick-Talk : Parental Online Discourse About TBE Vaccination.” Vaccine 40 (52): 7538–46.
Krasselt, Julia, et al. “Tick-Talk : Parental Online Discourse About TBE Vaccination.” Vaccine, vol. 40, no. 52, Nov. 2022, pp. 7538–46,

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