Title: Metapher und Norm
Authors : Wagner, Franc
Kleinberger, Ulla
Proceedings: Norme linguistiche in contesto / Sprachnormen im Kontext / normes langagières en contexte / language norms in context : actes du colloque VALS-ASLA 2014 (Lugano, 12-14 février 2014)
Pages : 179
Pages to: 190
Conference details: Tagung der Vereinigung Angewandte Linguistik Schweiz (Vals-Asla): "Sprachnormen im Kontext", Università della Svizzera Italiana, Lugano, 12.-14. Februar 2014
Editors of the parent work: Miecznikowski, Johanna
Casoni, Matteo
Christopher, Sabine
Kamber, Alain
Pandolfi, Elena Maria
Rocci, Andrea
Publisher / Ed. Institution : Association Suisse de Linguistique Appliquée (ASLA), Vereinigung für Angewandte Linguistik in der Schweiz
Publisher / Ed. Institution: Neuchâtel
Issue Date: 2015
License (according to publishing contract) : Licence according to publishing contract
Series : Bulletin suisse de linguistique appliquée
Series volume: No spécial, 2015, II
Type of review: Not specified
Language : German
Subjects : Norm; Kognition; Metapher; Language norms in context
Subject (DDC) : 401.4: Lexicology and terminology
Abstract: The relation between metaphor and normativity isn’t limited to implicit or explicit rules for establishing and using metaphors as linguistic expressions. On a scale between normative a non-normative meaning metaphors generate different readings that can be activated variantly, depending on context and interpretation. Cognitive metaphor theories make allowance for this potential of variation and modification, modeling metaphor as a conceptualization that is based on an original domain, used for a blending according to the production situation. We will discuss how and under which conditions this semantic and pragmatic potential of metaphors can be activated.
Departement: Angewandte Linguistik
Organisational Unit: Institute of Translation and Interpreting (IUED)
Publication type: Conference Paper
ISSN: 1023-2044
URI: http://doc.rero.ch/record/11876/files/bulletin_vals_asla_2015_special_1.pdf
https://digitalcollection.zhaw.ch/handle/11475/2610
Appears in Collections:Publikationen Angewandte Linguistik

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