Title: Metapher und Norm
Authors : Wagner, Franc
Kleinberger Günther, Ulla
Proceedings: Norme linguistiche in contesto / Sprachnormen im Kontext / normes langagières en contexte / language norms in context : actes du colloque VALS-ASLA 2014 (Lugano, 12-14 février 2014)
Pages : 179
Pages to: 190
Conference details: Tagung der Vereinigung Angewandte Linguistik Schweiz (Vals-Asla): "Sprachnormen im Kontext", Università della Svizzera Italiana, Lugano, 12.-14. Februar 2014
Editors of the parent work: Miecznikowski, Johanna
Casoni, Matteo
Christopher, Sabine
Kamber, Alain
Pandolfi, Elena Maria
Rocci, Andrea
Publisher / Ed. Institution : Association Suisse de Linguistique Appliquée (ASLA), Vereinigung für Angewandte Linguistik in der Schweiz
Publisher / Ed. Institution: Neuchâtel
Issue Date: 2015
Series : Bulletin suisse de linguistique appliquée
Series volume: No spécial, 2015, II
Language : Deutsch / German
Subjects : Norm; Kognition; Metapher; Language norms in context
Subject (DDC) : 401.4: Lexikologie, Terminologie
Abstract: The relation between metaphor and normativity isn’t limited to implicit or explicit rules for establishing and using metaphors as linguistic expressions. On a scale between normative a non-normative meaning metaphors generate different readings that can be activated variantly, depending on context and interpretation. Cognitive metaphor theories make allowance for this potential of variation and modification, modeling metaphor as a conceptualization that is based on an original domain, used for a blending according to the production situation. We will discuss how and under which conditions this semantic and pragmatic potential of metaphors can be activated.
Departement: Angewandte Linguistik
Organisational Unit: Institut für Übersetzen und Dolmetschen (IUED)
Publication type: Konferenz: Paper / Conference Paper
Type of review: Keine Angabe / Not specified
ISSN: 1023-2044
URI: http://doc.rero.ch/record/11876/files/bulletin_vals_asla_2015_special_1.pdf
License (according to publishing contract) : Lizenz gemäss Verlagsvertrag / Licence according to publishing contract
Appears in Collections:Publikationen Angewandte Linguistik

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