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https://doi.org/10.21256/zhaw-26008| Publication type: | Conference poster |
| Type of review: | Peer review (publication) |
| Title: | Addressing the service innovation gap : the case of a fast food chain |
| Authors: | Merkle, Thorsten Knaus, Dominik Siegrist, Chantal |
| et. al: | No |
| DOI: | 10.21256/zhaw-26008 |
| Conference details: | 39th Annual European Council on Hotel, Restaurant, and Institutional Education (EuroCHRIE) Conference, Apeldoorn, The Netherlands, 24-27 October 2022 |
| Issue Date: | Oct-2022 |
| Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| Publisher / Ed. Institution: | Winterthur |
| Language: | English |
| Subjects: | Service innovation; Restaurant; Hospitality management; Service design; Customer satisfaction |
| Subject (DDC): | 647: Management of public households |
| Abstract: | This poster reports on lessons learned from a Service Design project conducted for a Fast Food Chain in a central European country. Using the double diamond framework as underlying scaffolding, a number analysis methods and approaches for idea generation and prototyping were applied. Conceptually, it makes use of the Service Innovation Gap as referencing model, allowing to contextualise Service Design as a powerful innovation method for scalable services. |
| URI: | https://eurochrie.org/2022/posters/addressing-the-service-innovation-gap-the-case-of-a-fast-food-chain/ https://digitalcollection.zhaw.ch/handle/11475/26008 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Life Sciences and Facility Management |
| Organisational Unit: | Institute of Facility Management (IFM) |
| Appears in collections: | Publikationen Life Sciences und Facility Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2022_Merkle-etal_InnoGap-Fast-Food-Chain_EuroCHRIE.pdf | 314.8 kB | Adobe PDF |  View/Open |
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Merkle, T., Knaus, D., & Siegrist, C. (2022, October). Addressing the service innovation gap : the case of a fast food chain. 39th Annual European Council on Hotel, Restaurant, and Institutional Education (EuroCHRIE) Conference, Apeldoorn, the Netherlands, 24-27 October 2022. https://doi.org/10.21256/zhaw-26008
Merkle, T., Knaus, D. and Siegrist, C. (2022) ‘Addressing the service innovation gap : the case of a fast food chain’, in 39th Annual European Council on Hotel, Restaurant, and Institutional Education (EuroCHRIE) Conference, Apeldoorn, The Netherlands, 24-27 October 2022. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. Available at: https://doi.org/10.21256/zhaw-26008.
T. Merkle, D. Knaus, and C. Siegrist, “Addressing the service innovation gap : the case of a fast food chain,” in 39th Annual European Council on Hotel, Restaurant, and Institutional Education (EuroCHRIE) Conference, Apeldoorn, The Netherlands, 24-27 October 2022, Oct. 2022. doi: 10.21256/zhaw-26008.
MERKLE, Thorsten, Dominik KNAUS und Chantal SIEGRIST, 2022. Addressing the service innovation gap : the case of a fast food chain. In: 39th Annual European Council on Hotel, Restaurant, and Institutional Education (EuroCHRIE) Conference, Apeldoorn, The Netherlands, 24-27 October 2022 [online]. Conference poster. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. Oktober 2022. Verfügbar unter: https://eurochrie.org/2022/posters/addressing-the-service-innovation-gap-the-case-of-a-fast-food-chain/
Merkle, Thorsten, Dominik Knaus, and Chantal Siegrist. 2022. “Addressing the Service Innovation Gap : The Case of a Fast Food Chain.” Conference poster. In 39th Annual European Council on Hotel, Restaurant, and Institutional Education (EuroCHRIE) Conference, Apeldoorn, the Netherlands, 24-27 October 2022. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-26008.
Merkle, Thorsten, et al. “Addressing the Service Innovation Gap : The Case of a Fast Food Chain.” 39th Annual European Council on Hotel, Restaurant, and Institutional Education (EuroCHRIE) Conference, Apeldoorn, the Netherlands, 24-27 October 2022, ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2022, https://doi.org/10.21256/zhaw-26008.
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