The west knows better? : a case study of the dynamic evolution of knowledge transfer between a Swiss subsidiary and its Chinese parent company

Ziegler, Suzanne; Kaiser, Esther; Wu, Juan

Publication type:	Conference paper
Type of review:	Peer review (abstract)
Title:	The west knows better? : a case study of the dynamic evolution of knowledge transfer between a Swiss subsidiary and its Chinese parent company
Authors:	Ziegler, Suzanne Kaiser, Esther Wu, Juan
et. al:	No
Conference details:	22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022
Issue Date:	2022
Language:	English
Subjects:	Cross-border acquisition; Emerging market multinational enterprise; Dubsidiary’s initiative; Knowledge transfer
Subject (DDC):	658.403: Decision making, information management
Abstract:	Taking a longitudinal process view, the study investigates the dynamic evolution of knowledge transfer (KT) between a Chinese multinational enterprise and its acquired European subsidiary. Different from the common view held in the existing studies that reverse knowledge transfer (RKT) from western subsidiaries to Chinse parent is the only possible way, our findings reveal a gradual KT process with four distinctive phases - from the no-KT phase to RKT phase, to the bi-directional KT phase, and ultimately to the knowledge co-creation phase. Each step forward represents a managers’ breaking of old mindset. Our study sheds light on the high potential of bi-directional KT and knowledge co-creation that has not been well identified and enough discussed in current literature. Furthermore, another interesting phenomenon is discovered - the whole KT process is initialized by the subsidiary whereby its strategic knowledge-creation role in whole group and the light-touch integration approach applied by parent firm provided ample space for its initiatives in KT. Finally, the study contributes to the research of internal knowledge transfer in specific and to the extant M&A literature in general.
URI:	https://digitalcollection.zhaw.ch/handle/11475/25670
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Appears in collections:	Publikationen School of Management and Law

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Ziegler, S., Kaiser, E., & Wu, J. (2022). The west knows better? : a case study of the dynamic evolution of knowledge transfer between a Swiss subsidiary and its Chinese parent company. 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.

Ziegler, S., Kaiser, E. and Wu, J. (2022) ‘The west knows better? : a case study of the dynamic evolution of knowledge transfer between a Swiss subsidiary and its Chinese parent company’, in 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.

S. Ziegler, E. Kaiser, and J. Wu, “The west knows better? : a case study of the dynamic evolution of knowledge transfer between a Swiss subsidiary and its Chinese parent company,” in 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022, 2022.

ZIEGLER, Suzanne, Esther KAISER und Juan WU, 2022. The west knows better? : a case study of the dynamic evolution of knowledge transfer between a Swiss subsidiary and its Chinese parent company. In: 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022. Conference paper. 2022

Ziegler, Suzanne, Esther Kaiser, and Juan Wu. 2022. “The West Knows Better? : A Case Study of the Dynamic Evolution of Knowledge Transfer between a Swiss Subsidiary and Its Chinese Parent Company.” Conference paper. In 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.

Ziegler, Suzanne, et al. “The West Knows Better? : A Case Study of the Dynamic Evolution of Knowledge Transfer between a Swiss Subsidiary and Its Chinese Parent Company.” 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022, 2022.