Publication type: Conference poster
Type of review: Peer review (abstract)
Title: An exploration of the service innovation gap in Swiss tourism
Authors: Merkle, Thorsten
Knaus, Dominik
Siegrist, Chantal
et. al: No
Conference details: 2022 Annual International CHRIE Summer Conference, Washington, D.C., USA, 3-6 August 2022
Issue Date: Aug-2022
Language: English
Subjects: Tourism; Innovation; Service innovation; Innovation gap
Subject (DDC): 658.406: Innovation management, change management
Abstract: The pressure to innovate in the tourism industry is increasing. Increasing global competition, new challenges and opportunities in the field of digitalisation as well as the dynamic development of society challenge the players in the tourism industry to increase the competitiveness of their own company and the destination. The tourism industry differs from other industries in the tertiary sector in particular in that it is highly fragmented. This results in the necessity of coordinating heterogeneous providers for the provision of services to guests. The Swiss tourism industry is dominated by small and medium-sized enterprises (SMEs), which often face numerous challenges in terms of the commercial exploitation of products or the implementation of ideas. This limited ability not only to generate new ideas, but also to implement them, will be referred to as the "Service Innovation Gap".
URI: https://digitalcollection.zhaw.ch/handle/11475/25313
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Life Sciences and Facility Management
Organisational Unit: Institute of Facility Management (IFM)
Appears in collections:Publikationen Life Sciences und Facility Management

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