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Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: Esports fan engagement : a comparison of PC and console esports team fans
Authors: Hüttermann, Marcel
Pizzo, Anthony D.
et. al: No
DOI: 10.3389/fspor.2022.880294
Published in: Frontiers in Sports and Active Living
Volume(Issue): 4
Issue: 880294
Issue Date: 29-Apr-2022
Publisher / Ed. Institution: Frontiers Research Foundation
ISSN: 2624-9367
Language: English
Subjects: Consumer behavior; Digitalization; Engagement; Esports; Fan; Technology; Marketing
Subject (DDC): 306.48: Free time and tourism
Abstract: Esports, competitive video game competitions, are a leading digital innovation at the nexus of sports, business, and technology. Given their prominent position, esports have received extensive media and academic attention. In particular, esports fans, primarily tech-savvy and affluent young adults, have been the foci of this attention. Accordingly, a large number of studies has centered on these influential consumers, examining their motives to spectate, support, and follow esports teams and players. To date, esports have been examined very broadly, neglecting differences in the multitude of games, genres, and platforms which influence their consumption. In particular, the platform (or medium), plays a substantial role in how consumers engage with esports teams and players. These platforms include personal computers (PCs) and video gaming consoles. The purpose of this study is to identify differences in how fans of PC and console based esports teams engage with their favorite esports team. We collected data from both PC and console esports team fans via an online survey (N = 514), analyzing said data using structural equation modeling and multigroup analysis. Our results highlight that fans of console-based esports teams value both emotional engagement and management cooperation, underscoring the more intimate and personal experience afforded by consoles (vis-à-vis PCs). Overall, our study elucidates differences in esports fan engagement and helps to further identify critical differences that influence esports consumer behavior.
Fulltext version: Published version
License (according to publishing contract): CC BY 4.0: Attribution 4.0 International
Departement: School of Management and Law
Organisational Unit: Institute of Innovation and Entrepreneurship (IIE)
Appears in collections:Publikationen School of Management and Law

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