Publication type: Conference other
Type of review: Peer review (abstract)
Title: Virtual Reality versus Abstimmungsbüchlein : an empirical study on political decision-making in Switzerland
Authors: Dingerkus, Filip
Weber, Wibke
Fabrikant, Sara I.
et. al: No
Conference details: SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022
Issue Date: 21-Apr-2022
Language: English
Subjects: Virtual Reality; Decision-making
Subject (DDC): 302.23: Media
320: Politics
Abstract: What impact does Virtual Reality (VR) have on political decision-making? By means of a 2 (format: VR vs. text) x 2 (argumentation: pro vs. con) between-subject factorial experiment, we assessed participants’ voting outcomes on a fictitious initiative. Participants (N=175) first cast their vote with the traditional Swiss voting booklet. Next, participants were randomly assigned to either a VR or text stimulus (Swiss voting booklet) containing the same pro- or con-arguments. Finally, they could adjust their previously cast vote, if they wished. The presentation mode has an effect on participants’ voting outcomes. For both, the pro and con VR scenarios, participants show an increase of YES votes, in favor of the presented initiative. These findings are reflected in the retrospective think aloud interviews conducted after the experiment. With this research, we hope to further shed light on how VR could be leveraged for the benefit of society in the political decisionmaking domain.
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Published as part of the ZHAW project: Doing good with Virtual Reality?
Appears in collections:Publikationen Angewandte Linguistik

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