Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lechner, Verena | - |
dc.contributor.author | Weber, Wibke | - |
dc.contributor.author | Grabner, Helmut | - |
dc.contributor.author | Obrist, Dario | - |
dc.date.accessioned | 2022-05-06T13:40:05Z | - |
dc.date.available | 2022-05-06T13:40:05Z | - |
dc.date.issued | 2022-04-22 | - |
dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/24930 | - |
dc.description.abstract | Instagram users including professional communicators at universities aim for the highest possible number of likes for their posts to get publicity. Thus, knowing what makes an image worth a like becomes part of professional communication skills. In an ongoing project funded by the Digital Futures Fund (an initiative of ZHAW), we investigate why images get liked on Instagram, using methods from the field of visual communication (card sorting, thinking aloud, interviews) and computer vision. The research is based on a corpus of images of more than 6,000 recent Instagram posts of 26 Swiss universities. We compared the results from the methods of both fields and finally opposed them to the absolute likes the images got. At the conference, we will present the final results. | de_CH |
dc.language.iso | de | de_CH |
dc.language.iso | en | de_CH |
dc.rights | Not specified | de_CH |
dc.subject | Visuelle Kommunikation | de_CH |
dc.subject | Computer vision | de_CH |
dc.subject | Social Media | de_CH |
dc.subject.ddc | 302.23: Medien | de_CH |
dc.title | What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities | de_CH |
dc.type | Konferenz: Sonstiges | de_CH |
dcterms.type | Text | de_CH |
zhaw.departement | Angewandte Linguistik | de_CH |
zhaw.departement | School of Engineering | de_CH |
zhaw.organisationalunit | Institut für Angewandte Medienwissenschaft (IAM) | de_CH |
zhaw.organisationalunit | Institut für Datenanalyse und Prozessdesign (IDP) | de_CH |
zhaw.conference.details | SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022 | de_CH |
zhaw.funding.eu | No | de_CH |
zhaw.originated.zhaw | Yes | de_CH |
zhaw.publication.status | publishedVersion | de_CH |
zhaw.publication.review | Peer review (Abstract) | de_CH |
zhaw.webfeed | Medienlinguistik | de_CH |
zhaw.funding.zhaw | To be liked or not to be liked – what makes a photo interesting? | de_CH |
zhaw.author.additional | No | de_CH |
zhaw.display.portrait | Yes | de_CH |
Appears in collections: | Publikationen Angewandte Linguistik |
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Lechner, V., Weber, W., Grabner, H., & Obrist, D. (2022, April 22). What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities. SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022.
Lechner, V. et al. (2022) ‘What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities’, in SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022.
V. Lechner, W. Weber, H. Grabner, and D. Obrist, “What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities,” in SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022, Apr. 2022.
LECHNER, Verena, Wibke WEBER, Helmut GRABNER und Dario OBRIST, 2022. What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities. In: SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022. Conference presentation. 22 April 2022
Lechner, Verena, Wibke Weber, Helmut Grabner, and Dario Obrist. 2022. “What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities.” Conference presentation. In SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022.
Lechner, Verena, et al. “What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities.” SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022, 2022.
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