1. ZHAW digitalcollection
  2. Angewandte Linguistik
  3. Publikationen
  4. Publikationen Angewandte Linguistik
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dc.contributor.authorLechner, Verena-
dc.contributor.authorWeber, Wibke-
dc.contributor.authorGrabner, Helmut-
dc.contributor.authorObrist, Dario-
dc.date.accessioned2022-05-06T13:40:05Z-
dc.date.available2022-05-06T13:40:05Z-
dc.date.issued2022-04-22-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/24930-
dc.description.abstractInstagram users including professional communicators at universities aim for the highest possible number of likes for their posts to get publicity. Thus, knowing what makes an image worth a like becomes part of professional communication skills. In an ongoing project funded by the Digital Futures Fund (an initiative of ZHAW), we investigate why images get liked on Instagram, using methods from the field of visual communication (card sorting, thinking aloud, interviews) and computer vision. The research is based on a corpus of images of more than 6,000 recent Instagram posts of 26 Swiss universities. We compared the results from the methods of both fields and finally opposed them to the absolute likes the images got. At the conference, we will present the final results.de_CH
dc.language.isodede_CH
dc.language.isoende_CH
dc.rightsNot specifiedde_CH
dc.subjectVisuelle Kommunikationde_CH
dc.subjectComputer visionde_CH
dc.subjectSocial Mediade_CH
dc.subject.ddc302.23: Mediende_CH
dc.titleWhat makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universitiesde_CH
dc.typeKonferenz: Sonstigesde_CH
dcterms.typeTextde_CH
zhaw.departementAngewandte Linguistikde_CH
zhaw.departementSchool of Engineeringde_CH
zhaw.organisationalunitInstitut für Angewandte Medienwissenschaft (IAM)de_CH
zhaw.organisationalunitInstitut für Datenanalyse und Prozessdesign (IDP)de_CH
zhaw.conference.detailsSACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.webfeedMedienlinguistikde_CH
zhaw.funding.zhawTo be liked or not to be liked – what makes a photo interesting?de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen Angewandte Linguistik

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Lechner, V., Weber, W., Grabner, H., & Obrist, D. (2022, April 22). What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities. SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022.
Lechner, V. et al. (2022) ‘What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities’, in SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022.
V. Lechner, W. Weber, H. Grabner, and D. Obrist, “What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities,” in SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022, Apr. 2022.
LECHNER, Verena, Wibke WEBER, Helmut GRABNER und Dario OBRIST, 2022. What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities. In: SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022. Conference presentation. 22 April 2022
Lechner, Verena, Wibke Weber, Helmut Grabner, and Dario Obrist. 2022. “What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities.” Conference presentation. In SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022.
Lechner, Verena, et al. “What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities.” SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022, 2022.


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